AddThis Adds Real-Time Sharing Analytics

Written by Frederic Lardinois on Jun 9, 2011

AddThis, the popular service that allows publishers to monitor how their content is shared on over 300 different social media sites, just introduced a new service that displays sharing activity as it occurs in real time. Whenever a user now uses the embedded AddThis links in a story to share your content on any of AddThis’ supported networks, the new Live View dashboard will update immediately.

In addition to this, AddThis now also features a new feature that allows publishers to track how stories are shared when somebody just copies and pastes a URL. To enable these Address Bar sharing analytics, publishers have to add a small script to all of their pages that then reformats every URL to end with a unique identifier (like #.TfAZD-b2saU). This doesn’t affect how search engines index a page, but allows AddThis to track how a webpage is shared outside of its widgets (through IM and email, for example).

Overall, this second feature looks more interesting to me than the real-time updates. Unless you run a very popular site, there isn’t much you can do with this sharing data. Instead, it makes more sense to focus on real-time traffic analytics through Chartbeat or Woopra (my personal favorite).

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