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	<title>SiliconFilter &#187; Frederic Lardinois</title>
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	<link>http://siliconfilter.com</link>
	<description>Tech News and Analysis</description>
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		<title>Mozilla Launches Firefox 11 Beta with Add-on Sync, SPDY Support and a 3D Page Inspector</title>
		<link>http://siliconfilter.com/mozilla-launches-firefox-11-beta-with-add-on-sync-spdy-support-and-a-3d-page-inspector/</link>
		<comments>http://siliconfilter.com/mozilla-launches-firefox-11-beta-with-add-on-sync-spdy-support-and-a-3d-page-inspector/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 23:10:57 +0000</pubDate>
		<dc:creator>Frederic Lardinois</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3d inspector]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[dev tools]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[firefox 11]]></category>
		<category><![CDATA[style editor]]></category>

		<guid isPermaLink="false">http://siliconfilter.com/?p=10248</guid>
		<description><![CDATA[Just a few days after the official launch of Firefox 10, Mozilla today also announced the latest Firefox beta for version 11 of the groups&#39; popular browser. [...]]]></description>
			<content:encoded><![CDATA[<p>Just a few days after the official <a href="http://siliconfilter.com/firefox-10-launches-promises-fewer-add-on-compatibility-issues-enables-fullscreen-api/">launch of Firefox 10</a>, Mozilla today also announced the latest Firefox beta for version 11 of the groups&#39; popular browser. Most of the new features in this beta are geared <a href="http://hacks.mozilla.org/2011/12/new-developer-tools-in-firefox-11-aurora/">toward developers</a>, including a 3D debugging tool and a new style editor. For regular users, this beta features add-on sync, which lets you sync your installed add-ons between different machines, as well as an updated migration tool which now also features support for switching from Chrome. The <a href="http://siliconfilter.com/wp-content/uploads/2012/02/web_developer_3d_page_inspector_logo_250.jpg">Firefox 11 beta</a> now also&nbsp;<a href="http://hacks.mozilla.org/2012/02/spdy-brings-responsive-and-scalable-transport-to-firefox-11/">supports</a> the <a href="http://hacks.mozilla.org/2012/02/spdy-brings-responsive-and-scalable-transport-to-firefox-11/">SPDY</a> protocol, which was designed as the successor to the ubiquitous HTTP and which can significantly speed up page load times.</p>
<p>SPDY, which was conceived by Google, uses a number of techniques to speed up the file transfer between a server and your browser (including by using fewer connections and downloading images in parallel, for example). Most of Google&#39;s sites already support SPDY (as does Google Chrome) and the number of sites and services that utilize this new protocol continues to grow quickly.</p>
<p><em><strong>Note</strong>: as usual, please keep in mind that this is a beta version. It&#39;s pretty stable at this point, but don&#39;t be upset if it crashes.</em></p>
<h2>3D Page Inspector</h2>
<p>It&#39;s not often that we talk about tools for web developers that utilize 3D (WebGL, in this case), but Mozilla now lets you zoom around any website in a 3D tilt mode that makes it easier to discover elements that are hidden or off the page.</p>
<p><img alt="Page inspector 3d" border="0" height="326" src="http://siliconfilter.com/wp-content/uploads/2012/02/page_inspector_3d.jpg" style="display: block; margin-left: auto; margin-right: auto;" width="615" /></p>
<p>Less visual, but nevertheless a welcome addition to Firefox&#39;s toolkit is the new Style Editor. With this tool, developers can now easily experiment with chances to a page&#39;s CSS stylesheet and see these reflected on the screen immediately. Google offers a similar feature for Chrome as well.</p>
<p><img alt="NewImage" border="0" height="220" src="http://siliconfilter.com/wp-content/uploads/2012/02/NewImage.png" style="display: block; margin-left: auto; margin-right: auto;" width="500" /></p>
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		<title>Google Search Now Features Fresher Results, Faster Autocomplete and More Relevant Related Searches</title>
		<link>http://siliconfilter.com/google-search-now-features-fresher-results-faster-autocomplete-and-more-relevant-related-searches/</link>
		<comments>http://siliconfilter.com/google-search-now-features-fresher-results-faster-autocomplete-and-more-relevant-related-searches/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 22:21:05 +0000</pubDate>
		<dc:creator>Frederic Lardinois</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://siliconfilter.com/?p=10240</guid>
		<description><![CDATA[In January, Google launched its Search Plus your World initiative and the jury is still out whether this was a useful change to its search experience or [...]]]></description>
			<content:encoded><![CDATA[<p>In January, Google launched its <a href="http://www.google.com/insidesearch/plus.html">Search Plus your World</a> initiative and the jury is still out whether this was a useful change to its search experience or not. At the same time, though, Google also quietly made a number of other changes to its search product that it didn&#39;t discuss publicly <a href="http://insidesearch.blogspot.com/2012/02/17-search-quality-highlights-january.html">until today</a>. Among these are an effort to provide users with fresher results, fast autocomplete, a small update to its content-farm busting Panda algorithm and a tweak to when news &nbsp;results are blended into regular search results. In addition, Google Instant now automatically turns itself off when you are on a slow machine.</p>
<p>Another interesting tweak is that images on high-quality landing pages will now rank higher in image search results. The quality of related searches, which often appear at the bottom of the search results page, has also been improved.</p>
<p>Here is a complete list of the tweaks and new features Google announced today: <ul class="list-tick"></p>
<ul>
<li><strong>Fresher results.</strong> [launch codename &ldquo;nftc&rdquo;] We made several adjustments to the&nbsp;<a href="http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html">freshness algorithm</a> that we released in November. These are minor updates to make sure we continue to give you the freshest, most relevant results.</li>
<li><strong>Faster autocomplete.</strong> [launch codename &ldquo;Snappy Suggest&rdquo;, project codename &ldquo;Suggest&rdquo;] We made improvements to our autocomplete system to deliver your predicted queries much faster.</li>
<li><strong>Autocomplete spelling corrections.</strong> [launch codename &ldquo;Trivial&rdquo;, project codename &ldquo;Suggest&rdquo;] This is an improvement to the spelling corrections used in autocomplete, making those corrections more consistent with the spelling corrections used in search. This launch targets corrections where the spelling change is very small.</li>
<li><strong>Better spelling full-page replacement. </strong>[launch codenames &ldquo;Oooni&rdquo;, &ldquo;sgap&rdquo;, project codename &ldquo;Full-Page Replacement&rdquo;] When we&rsquo;re confident in a spelling correction we automatically show results for the corrected query and let you know we&rsquo;re &ldquo;Showing results for [cheetah]&rdquo; (rather than, say, &ldquo;cheettah&rdquo;). We made a couple of changes to improve the accuracy of this feature.</li>
<li><strong>Better spelling corrections for rare queries. </strong>This change improves one of the models that we use to make spelling corrections. The result is more accurate spell corrections for a number of rare queries.</li>
<li><strong>Improve detection of recurrent event pages.</strong> [launch codename &ldquo;neseda&rdquo;] We made several improvements to how we determine the date of a document. As a result, you&rsquo;ll see fresher, more timely results, particularly for pages discussing recurring events.</li>
<li><strong>High-quality sites algorithm improvements.</strong> [launch codenames &ldquo;PPtl&rdquo; and &ldquo;Stitch&rdquo;, project codename &ldquo;Panda&rdquo;] In 2011, we launched the&nbsp;<a href="http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html">Panda algorithm change</a>, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda.</li>
<li><strong>Cross-language refinements.</strong> [launch codename Xiangfan] Previously, we only generated related searches based on the display language. With this change, we also attempt to auto-detect the language of the original query to generate related search queries. Now, a user typing a query in French might see French query refinements, even if her language is set to English.</li>
<li><strong>English on Google Saudi Arabia. </strong>Users in Saudi Arabia can now more easily choose an English interface to search on&nbsp;<a href="http://google.com.sa/">google.com.sa</a>.</li>
<li><strong>Improved scrolling for Image Search.</strong> Previously when you scrolled in Image Search, only the image results would move while the top and side menus were pinned in place. We changed the scrolling behavior to make it consistent with our main search results and the other search modes, where scrolling moves the entire page.</li>
<li><strong>Improved image search quality.</strong> [launch codename &ldquo;endearo&rdquo;, project codename &ldquo;Image Search&rdquo;] This is a small improvement to our image search ranking algorithm. In particular, this change helps images with high-quality landing pages rank higher in our image search results.</li>
<li><strong>More relevant related searches.</strong> Sometimes at the bottom of the screen you&rsquo;ll see a section called &ldquo;Searches related to&rdquo; with other queries you may want to try. With this change, we&rsquo;ve updated the model for generating related searches, resulting in more useful query refinements.</li>
<li><strong>Blending of news results.</strong> [launch codename &ldquo;final-destination&rdquo;, project codename &ldquo;Universal Search&rdquo;] We improved our algorithm that decides which queries should show news results, making it more responsive to realtime trends. We also made an adjustment to how we blend news results in Universal Search. Both of these changes help news articles appear in your search results when they are relevant.</li>
<li><strong>Automatically disable Google Instant based on computer speed.</strong> [project codename &ldquo;Psychic Search&rdquo;] Google Instant has long had the ability to automatically turn itself off if you&rsquo;re on a slow internet connection. Now Instant can also turn itself off if your computer is slow. If Instant gets automatically disabled, we continue to check your computer speed and will re-enable Instant if your performance improves. We&rsquo;ve also tweaked&nbsp;<a href="https://www.google.com/preferences">search preferences</a>so you can always have Instant on or off, or have it change automatically.</ul></li>
</ul>
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		<title>Apple Doesn&#8217;t Want to Own Your Content: Updates iBooks Author EULA</title>
		<link>http://siliconfilter.com/apple-doesnt-want-to-own-your-content-updates-ibooks-author-eula/</link>
		<comments>http://siliconfilter.com/apple-doesnt-want-to-own-your-content-updates-ibooks-author-eula/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:29:32 +0000</pubDate>
		<dc:creator>Frederic Lardinois</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://siliconfilter.com/?p=10233</guid>
		<description><![CDATA[When Apple released iBooks Author, its new eBook authoring software, last month, most pundits and users loved the software but didn&#39;t love the end-user license agreement. The [...]]]></description>
			<content:encoded><![CDATA[<p>When Apple released iBooks Author, its new eBook authoring software, last month, most pundits and users <a href="http://parislemon.com/post/16986791601">loved</a> the software but didn&#39;t love the end-user license agreement. The EULA, depending on <a href="http://siliconfilter.com/apples-ibooks-author-eula-whats-the-big-deal/">how you interpreted it</a>, seemed to say that Apple would own the exclusive rights to your content once you sold your newly designed eBook in the iBookstore. Now, Apple has clarified this, and <a href="http://siliconfilter.com/apples-ibooks-author-eula-whats-the-big-deal/">as I predicted</a>, the company has no interest in owning your content.</p>
<h2>The New iBooks Author EULA</h2>
<p>Here is the new text (my emphasis):</p>
<p><em>B. Distribution of Works Generated Using the iBooks Author Software. As a condition of this License and provided you are in compliance with its terms, works generated using iBooks Author may be distributed as follows:<br />
	(i) if the work is provided for free (at no charge), you may distribute it by any means;<br />
	(ii) if the work is provided for a fee (including as part of any subscription-based product or service) <strong>and includes files in the .ibooks format generated using iBooks Author</strong>, the work may only be distributed through Apple, and such distribution will be subject to a separate written agreement with Apple (or an Apple affiliate or subsidiary); <strong>provided, however, that this restriction will not apply to the content of the work when distributed in a form that does not include files in the .ibooks format generated using iBooks Author. You retain all your rights in the content of your works, and you may distribute such content by any means when it does not include files in the .ibooks format generated by iBooks Author.</strong></em></p>
<p>The changes are in section II, which originally read (my emphasis):</p>
<p><em>(ii) if your Work is provided for a fee (including as part of any subscription-based product or service), <strong>you may only distribute the Work through Apple and such distribution is subject to the following limitations and conditions</strong>: (a) you will be required to enter into a separate written agreement with Apple (or an Apple affiliate or subsidiary) before any commercial distribution of your Work may take place; and (b) Apple may determine for any reason and in its sole discretion not to select your Work for distribution.</em></p>
<h2>Your Content is Yours</h2>
<p>As expected, Apple has no interest in owning the full, exclusive rights to your content. Instead, the company simply wants to ensure that the books you won&#39;t sell the eBook you create with this tool &#8211; and specifically the layout and .ibooks file you create &#8211; on your own site or in another store. The updated language also seems to imply that it would be okay to sell the PDF version of the book, for example, as the EULA now specifically references &quot;files in the .ibooks format.&quot;</p>
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		<item>
		<title>Google: 60 Percent of the Web&#8217;s Content is Now in Unicode</title>
		<link>http://siliconfilter.com/google-60-percent-of-the-webs-content-is-now-in-unicode/</link>
		<comments>http://siliconfilter.com/google-60-percent-of-the-webs-content-is-now-in-unicode/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:10:25 +0000</pubDate>
		<dc:creator>Frederic Lardinois</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://siliconfilter.com/?p=10229</guid>
		<description><![CDATA[Unicode&#39;s mission is to enable people around the world to use computers in their language by creating a standard for encoding the characters of all writing systems [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://unicode.org/">Unicode</a>&#39;s mission is to enable people around the world to use computers in their language by creating a standard for encoding the characters of all writing systems in the world. Judging from the latest data from Google, Unicode is clearly on its way to fulfill this mission. According to Google, about 60% of the web&#39;s content is now encoded in Unicode.</p>
<p><img alt="Unicode" border="0" height="306" src="http://siliconfilter.com/wp-content/uploads/2012/02/unicode.png" style="display: block; margin-left: auto; margin-right: auto;" width="615" /></p>
<p>Just since 2006 alone, Unicode&#39;s usage has grown 800% and, as Google notes, if it had added the ASCII standard, which is basically a subset of most other encodings, Unicode&#39;s share would have been closer to 80%.</p>
<p>Today&#39;s Unicode standard includes close to 110,000 characters, including 75,000 Chinese ideographs, Arabic, Russian and hundreds of&nbsp;<a href="http://www.unicode.org/~scherer/emoji4unicode/snapshot/full.html#e-4B0">emoji</a> symbols.</p>
<p>Google itself uses Unicode as the internal format for all the text in Google Search. Indeed, whenever it encounters a text in any other format, the first thing it does is convert in to Unicode.</p>
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		<title>EU Regulators Ask Google to Put the Breaks on Its New Privacy Policy</title>
		<link>http://siliconfilter.com/eu-regulators-ask-google-to-put-a-breaks-on-its-new-privacy-policy/</link>
		<comments>http://siliconfilter.com/eu-regulators-ask-google-to-put-a-breaks-on-its-new-privacy-policy/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:14:18 +0000</pubDate>
		<dc:creator>Frederic Lardinois</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://siliconfilter.com/?p=10218</guid>
		<description><![CDATA[Google&#39;s reactions: Nothing is really changing. And why is this a problem now? We briefed you weeks ago. Google announced its new, unified privacy policy last month. [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Google&#39;s reactions: Nothing is really changing. And why is this a problem now? We briefed you weeks ago.</strong></p>
<p>Google announced its new, unified privacy policy last month. The new policy is scheduled to go into effect on March 1. Now, however, the <a href="http://us.lrd.yahoo.com/_ylt=AmTXseNKe_mvPNIdS9gwNIVBq594;_ylu=X3oDMTFkZWgzYnZwBG1pdANCbG9nIEJvZHkEcG9zAzIEc2VjA01lZGlhQmxvZ0JvZHlBc3NlbWJseQ--;_ylg=X3oDMTNlMnI0bWloBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDYjdiMmU2ZDktMTgxZi0zMmMwLTkwMTUtODUxNTdmMjQ0MjVhBHBzdGNhdANvcmlnaW5hbHN8dG9kYXlpbnRlY2gEcHQDc3RvcnlwYWdlBHRlc3QD;_ylv=0/SIG=12qqs6hcd/EXP=1329504320/**http%3A//ec.europa.eu/justice/policies/privacy/workinggroup/index_en.htm">European Union&#39;s Article 29 Working Party</a>, which represents data protection agencies from the EU&#39;s member countries, has <a href="http://www.reuters.com/article/2012/02/03/eu-google-idUSL5E8D31SC20120203">asked</a> Google to halt this rollout so it can better review the proposed changes. Specifically, the group wants to ensure that the new policy still complies with EU data and privacy regulations.</p>
<p>Reacting to this, Google <a href="http://thenextweb.com/google/2012/02/03/heres-googles-extensive-response-to-eu-requests-to-pause-its-privacy-policy-updates/">noted</a> that it &quot;had extensively pre-briefed data protection authorities across the EU prior to the launch of our notification to users on 24 January 2012.&quot; In a statement to the EU&nbsp;(<a href="https://docs.google.com/file/d/0B8syaai6SSfiMDEyM2Q3YmEtNWUxZi00Mzc2LTljMTktZmExYjc0M2IyZWVh/edit?hl=en_US&amp;ndplr=1&amp;pli=1">PDF</a>), Google notes that its approach to privacy hasn&#39;t changed and that its new policy won&#39;t affect its users&#39; existing privacy settings. Google also stressed that its users&#39; private information will remain private and that it is not collecting any additional data about them.</p>
<p>Interestingly, Google also notes that its users &quot;can use as much or as little of Google as they want.&quot;</p>
<p>The main reason for changing its policy, Google says, is so that it can combine information about a user from different services. Currently, for example, YouTube can&#39;t take data from the rest of your Google activities into account when it recommends videos to you because Google never updated YouTube&#39;s privacy policy to include Google.</p>
<p>Unsurprisingly, Google&#39;s reaction to the EU feels a lot like <a href="http://siliconfilter.com/google-fights-back-against-microsofts-putting-people-first-ad-campaign/">its comments</a> on Microsoft&#39;s <a href="http://siliconfilter.com/microsoft-continues-its-attacks-on-google-todays-target-of-oportunity-is-gmail/">recent attacks</a> against its policies. There, too, Google argued that it really isn&#39;t changing anything about its approach to privacy.</p>
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		<title>German Government: Use Chrome if You Want to Stay Safe Online</title>
		<link>http://siliconfilter.com/german-government-use-chrome-if-you-want-to-stay-safe-online/</link>
		<comments>http://siliconfilter.com/german-government-use-chrome-if-you-want-to-stay-safe-online/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:26:33 +0000</pubDate>
		<dc:creator>Frederic Lardinois</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[bsi]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[germany]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://siliconfilter.com/?p=10211</guid>
		<description><![CDATA[Google&#39;s Chrome browser had its worst month on record in January, thanks to being demoted in Google&#39;s own search results for breaking Google&#39;s own online marketing rules. [...]]]></description>
			<content:encoded><![CDATA[<p>Google&#39;s Chrome browser had its <a href="http://marketshare.hitslink.com/browser-market-share.aspx?qprid=3&amp;qpcustomb=0">worst month on record</a> in January, thanks to being demoted in Google&#39;s own search results for breaking Google&#39;s own online marketing rules. Today, the Chrome team has <a href="http://chrome.blogspot.com/2012/02/german-federal-office-of-information.html">something to celebrate</a>, though: Germany&#39;s Federal Office for Information Security (the Bundesamt f&uuml;r Sicherheit in der Informationstechnik, or BSI) just <a href="https://www.bsi.bund.de/ContentBSI/Themen/Cyber-Sicherheit/Empfehlungen/produktkonfiguration/BSI-E-CS-001.html">announced</a> that it is recommending Chrome as the safest browser on the market right now, especially thanks to its sandboxing and auto-update features.</p>
<p>The BSI is making this recommendation ahead of Europe&#39;s &quot;Safer Internet Day&quot; on February 7th.</p>
<h2>Other Recommendations:</h2>
<p><a href="http://siliconfilter.com/wp-content/uploads/2012/02/chrome-logo.jpg"><img alt="" class="alignright size-full wp-image-10214" height="104" src="http://siliconfilter.com/wp-content/uploads/2012/02/chrome-logo.jpg" title="chrome-logo" width="150" /></a></p>
<p>In addition to Chrome, which is the only browser the agency recommends, the BSI also recommends a number of other security products, including Microsoft&#39;s own anti-virus software <a href="http://windows.microsoft.com/en-US/windows/products/security-essentials">Microsoft Security Essentials</a>, <a href="http://www.avira.com/en/avira-free-antivirus">Avira Free Antivirus</a> and <a href="http://www.avast.com/free-antivirus-download">avast! Free Antivirus</a>. The BSI also recommends the use of <a href="http://www.opendns.com/home-solutions/parental-controls#family">OpenDNS Family Shield</a> to keeps kids safe online and <a href="http://www.truecrypt.org/">TrueCrypt</a> for encrypting your data.</p>
<p>The agency also recommends Gmail, as it offers encrypted access to your email, even in the free version.</p>
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		<title>The Android Market Gets a Bouncer to Keep Malware Out</title>
		<link>http://siliconfilter.com/the-android-market-gets-a-bouncer-to-keep-malware-out/</link>
		<comments>http://siliconfilter.com/the-android-market-gets-a-bouncer-to-keep-malware-out/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 20:57:39 +0000</pubDate>
		<dc:creator>Frederic Lardinois</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[bouncer]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[malware]]></category>

		<guid isPermaLink="false">http://siliconfilter.com/?p=10204</guid>
		<description><![CDATA[Google just announced that it has added a new layer of security to the Android market to keep malicious software out of the store. Android&#39;s generally open [...]]]></description>
			<content:encoded><![CDATA[<p>Google just <a href="http://googlemobile.blogspot.com/2012/02/android-and-security.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+OfficialGoogleMobileBlog+%28Official+Google+Mobile+Blog%29">announced</a> that it has added a new layer of security to the Android market to keep malicious software out of the store. Android&#39;s generally open structure and the fact that the Android Market doesn&#39;t employ the same kind of restrictive policies that Apple put in place for its store mean that it&#39;s relatively easy for malicious Android software to be distributed through Google&#39;s app store. With this service, which Google calls Bouncer, the company actually runs and analyzes the software on its own infrastructure before the app appears in the store. Interestingly, Google notes that Bouncer has actually been active for quite a while now, but this is the first time the company has publicly acknowledged its existence.</p>
<p>Google notes that so far, Bouncer has reduced the number of malware downloads between the first and second half of 2011 by 40%.</p>
<p>Bouncer looks for known malware, spyware and trojans, but also look for, what Google calls, &quot;behaviors that indicate an application might be misbehaving, and compares it against previously analyzed apps to detect possible red flags.&quot; In addition, Google also looks at new developer accounts to ensure that those we were banned once can&#39;t just come back under a different name and upload another piece of potentially dangerous software.</p>
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		<title>Microsoft Continues its Attacks on Google: Today&#8217;s Target of Opportunity is Gmail</title>
		<link>http://siliconfilter.com/microsoft-continues-its-attacks-on-google-todays-target-of-oportunity-is-gmail/</link>
		<comments>http://siliconfilter.com/microsoft-continues-its-attacks-on-google-todays-target-of-oportunity-is-gmail/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:54:04 +0000</pubDate>
		<dc:creator>Frederic Lardinois</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://siliconfilter.com/?p=10195</guid>
		<description><![CDATA[Yesterday, Microsoft announced a new ad campaign aimed at Google users who may be uncomfortable with some of the recent changes Google has made to its products [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday, Microsoft announced a <a href="http://siliconfilter.com/microsoft-gone-google-and-now-you-regret-it-we-have-alternatives/">new ad campaign</a> aimed at Google users who may be uncomfortable with some of the recent changes Google has made to its products and privacy policies. Google quickly responded to Microsoft&#39;s charges by <a href="http://siliconfilter.com/google-fights-back-against-microsofts-putting-people-first-ad-campaign/">labeling them myths</a>, but that&#39;s not stopping Microsoft from <a href="http://blogs.technet.com/b/microsoft_blog/archive/2012/02/02/gmail-and-google-apps-got-you-down-try-hotmail-amp-office-365.aspx">announcing</a> the next ad in this campaign today, together with a video featuring &quot;Gmail Man.&quot; While the original &quot;Putting People First&quot; ad was very broad and highlighted Hotmail, Office 365, Internet Explorer and Bing as potential alternatives to Google&#39;s services, today&#39;s part of the campaign focuses solely on Gmail and Google Apps.</p>
<p>According to Microsoft&#39;s VP for corporate communications Frank X. Shaw, the company is running these ads to &quot;remind those folks that they have a choice when it comes to internet software and services, and we&rsquo;ve got some great alternatives for them.&quot;</p>
<h2>&quot;Sometimes when a person really loves their Gmail&hellip;&quot;</h2>
<p>Today, Microsoft argues that Google is reading your email &#8211; and to heighten the sense of urgency here, Shaw also notes that even if you are not a Google user, the company will still read the content of your email by just sending a message to somebody who is.</p>
<p>As if the ad wasn&#39;t enough, though, Microsoft also launched a video to go with the ad, featuring &quot;Gmail Man,&quot; who has a penchant for reading your email and &quot;has his nose in every colon.&quot; Maybe the best line from the ad: &quot;Sometimes when a person really loves their Gmail very, very much, the two get together, and an ad is born.&quot; Until now, this video was only available internally at Microsoft.</p>
<p>The video, of course, is hosted on YouTube&hellip;</p>
<p><object height="342" width="615"><param name="movie" value="http://www.youtube.com/v/TDbrX5U75dk?version=3&amp;hl=en_US&amp;rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="342" src="http://www.youtube.com/v/TDbrX5U75dk?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="615"></embed></object></p>
<p>Google answered this charge yesterday by noting that &quot;no one reads your email but you&quot; and that Google&#39;s computers just analyze your email to target ads and check for malware, spam and phishing attempts. Indeed, this is probably one of Microsoft&#39;s weakest attacks, though Shaw already anticipated this argument and notes that &quot;they may call it &ldquo;scanning&rdquo; and attempt to equate it with less invasive activities like &ldquo;checking for spam&rdquo; but it&rsquo;s quite different. For you, and the people you send mail to, it&rsquo;s not spam, it&rsquo;s personal.&quot;</p>
<p>Microsoft also argues that given that most people never log out of their email service, Google can track and link all your Internet searches with your identity, just as the YouTube videos you watch are now cross-indexed with your Google account.</p>
<p>The basic argument here is that Google now makes it harder for people to control their private information now that Google has consolidated its various privacy policies into one document.</p>
<p><img alt="1464 email important 2" border="0" height="1116" src="http://siliconfilter.com/wp-content/uploads/2012/02/1464.email_important_2.jpg" style="display: block; margin-left: auto; margin-right: auto;" width="576" /></p>
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		<title>Google Fights Back Against Microsoft&#8217;s &#8220;Putting People First&#8221; Ad Campaign</title>
		<link>http://siliconfilter.com/google-fights-back-against-microsofts-putting-people-first-ad-campaign/</link>
		<comments>http://siliconfilter.com/google-fights-back-against-microsofts-putting-people-first-ad-campaign/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 19:29:01 +0000</pubDate>
		<dc:creator>Frederic Lardinois</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[google microsoft fight]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[privacy policy]]></category>

		<guid isPermaLink="false">http://siliconfilter.com/?p=10170</guid>
		<description><![CDATA[Earlier this morning, Microsoft announced a new campaign that would highlight how Microsoft was a better option for disgruntled Google users looking for a place that would [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier this morning, <a href="http://siliconfilter.com/microsoft-gone-google-and-now-you-regret-it-we-have-alternatives/">Microsoft announced a new campaign</a> that would highlight how Microsoft was a better option for disgruntled Google users looking for a place that would provide them with better privacy controls. Now, Google is fighting back. On its Public Policy Blog, the company just <a href="http://googlepublicpolicy.blogspot.com/2012/02/busting-myths-about-our-approach-to.html">posted</a> a number of attempts to rebut Microsoft&#39;s arguments against Google&#39;s approach to privacy. While Google says that it has &quot;always believed the facts should inform our marketing&mdash;and that it&rsquo;s best to focus on our users rather than negative attacks on other companies,&quot; it&#39;s clear that Microsoft&#39;s campaign rattled some nerves in Mountain View.</p>
<p><a href="http://siliconfilter.com/wp-content/uploads/2012/02/microsoft_ad_gone_google_logo.jpg"><img alt="" class="alignright size-medium wp-image-10137" height="194" src="http://siliconfilter.com/wp-content/uploads/2012/02/microsoft_ad_gone_google_logo-300x194.jpg" title="microsoft_ad_gone_google_logo" width="300" /></a>Here are a few examples from Google&#39;s list: <ul class="list-tick"></p>
<ul>
<li><strong>Myth:</strong> Google&rsquo;s Privacy Policy changes make it harder for users to control their personal information. [<a href="http://blogs.technet.com/b/microsoft_blog/archive/2012/02/01/gone-google-got-concerns-we-have-alternatives.aspx">Microsoft</a>]</li>
<li><strong>Fact: </strong>Our privacy controls have not changed. Period. Our users can: edit and delete their search history; edit and delete their YouTube viewing history; use many of our services signed in or out; use Google Dashboard and our Ads Preferences Manager to see what data we collect and manage the way it is used; and take advantage of our data liberation efforts if they want to remove information from our services. </ul> <ul class="list-tick"></li>
</ul>
<ul>
<li><strong>Myth: </strong>Google reads your email. [<a href="http://www.youtube.com/watch?v=gxm-DKIhNaE">Microsoft</a>]</li>
<li><strong>Fact: </strong>No one reads your email but you. Like most major email providers, our computers scan messages to get rid of spam and malware, as well as show ads that are relevant to you.</ul></li>
</ul>
<p>Google also takes on other topics like Microsoft&#39;s assertion last year that its apps weren&#39;t certified for government use.</p>
<p>The last item on its list, though, is probably the most interesting one:</p>
<blockquote>
<p>&quot;We don&rsquo;t make judgments about other people&rsquo;s policies or controls. But our industry-leading Privacy Dashboard, Ads Preferences Manager and data liberation efforts enable you to understand and control the information we collect and how we use it&mdash;and we&rsquo;ve simplified our privacy policy to make it easier to understand. Microsoft has no data liberation effort or Dashboard-like hub for users. Their privacy policy states that &ldquo;information collected through one Microsoft service may be combined with information obtained through other Microsoft services.&rdquo;</p>
</blockquote>
<p>In many ways, Google has a point here, as the company has indeed worked hard to provide its users with privacy controls and the ability to use tools like <a href="https://www.google.com/takeout">Takeout</a> to &quot;liberate&quot; their data.</p>
<p>What&#39;s most interesting about this fight to me, though, isn&#39;t so much the back and forth between the two companies, but the fact that Microsoft is suddenly in a position where it feels like it has the upper hand and can criticize Google without having to fear a major backlash. Google&#39;s recent policy changes were not very popular with pundits and users alike, so Microsoft clearly thought it could attack Google directly with these ads.</p>
<p>It&#39;ll be interesting to see how Microsoft will react to this now.</p>
<ul></ul>
<p>&nbsp;</p>
<ul></ul>
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		<title>The Final Days for Google Wave Have Arrived: Read-Only Now, To Be Turned Off in April</title>
		<link>http://siliconfilter.com/the-final-days-for-google-wave-have-arrived-read-only-now-to-be-turned-off-in-april/</link>
		<comments>http://siliconfilter.com/the-final-days-for-google-wave-have-arrived-read-only-now-to-be-turned-off-in-april/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 19:04:05 +0000</pubDate>
		<dc:creator>Frederic Lardinois</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[April]]></category>
		<category><![CDATA[closing]]></category>
		<category><![CDATA[google wave]]></category>
		<category><![CDATA[read-only]]></category>

		<guid isPermaLink="false">http://siliconfilter.com/?p=10164</guid>
		<description><![CDATA[Google Wave once looked like it could become Google&#39;s next big thing, but in the end, the service was too complicated and never developed enough of an [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://wave.google.com">Google Wave</a> once looked like it could become Google&#39;s next big thing, but in the end, the service was too complicated and never developed enough of an active following. Just a few weeks after coming out of beta in August 2010, Google announced that it would <a href="http://googleblog.blogspot.com/2010/08/update-on-google-wave.html">stop developing</a> Wave. Since then, though, Wave was still available for new users and there was still some limited activity on the service. Starting today, however, Wave is moving one step close to its grave as waves are now read-only, just as Google <a href="http://googleblog.blogspot.com/2010/08/update-on-google-wave.html">announced</a> back in November 2011.</p>
<p><img alt="Wave screen 360" src="http://siliconfilter.com/wp-content/uploads/2012/02/wave_screen_360.jpg" style="float: right; border-width: 0pt; border-style: solid; width: 360px; height: 235px; margin: 10px;" />On April 30, 2012, Google will turn the service off completely. Wave will live on as the <a href="http://incubator.apache.org/wave/index.html">Wave Protocol</a> (now under control of the Apache Foundation) and on a number of <a href="http://waveinabox.net/auth/signin?r=/">experimental services</a>.</p>
<p>Maybe Wave&#39; most lasting legacy (besides the <a href="http://www.youtube.com/watch?v=v_UyVmITiYQ&amp;feature=player_embedded">infamous 80-minute demo</a> at Google I/O 2009) is that it, at least according to Google&#39;s own story, taught the company quite a few lessons it incorporated into its far more successful Google+.</p>
<p>When it was first unveiled, Google called it an &quot;unbelievable product.&quot; Sadly, users never quite warmed up to the service and the core team that was&nbsp;behind it is actually now scattered among other Silicon Valley companies, including Facebook.</p>
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