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Better Search Results for All: Google’s Panda Update Goes Global

In its efforts to preserve the quality of its search results, Google rolled out the so-called Panda and Panda 2.0 update to its algorithm for searches in English earlier this year. Until now, however, these changes didn’t impact searchers outside of the English-speaking world. That’s changing today, however. Earlier this morning, Google announced that it has now brought its “algorithmic search improvements” to all other languages, with the exception of Chines, Japanese and Korean.

Impact: 6-9% of All Searches

According to Google, these changes will impact about 6-9% of all queries to the degree that users will notice the difference. The earlier Panda update for English queries was decidedly more aggressive, as it affected a good 12% of all searches.

While Google doesn’t explicitly say so, the originally Panda update was – for a large part – motivated by the proliferation of content farms that pollute search results with low-quality content written by badly paid freelancers. Indeed, companies like Demand Media were strongly affected by this change and lost a good amount of traffic because of it.

The content spam problem isn’t quite as bad in the rest of the world. It looks like Google clearly felt that the Panda update improved search algorithm worked well enough in other languages as well to roll it out globally.

Image credit: Flickr user Stéfan

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