Bing, Microsoft’s increasingly popular search engine, just launched a new product for business owners today that not only allows them to claim and edit their profiles on Bing’s local search feature, but also introduces a new self-serve platform for offering deals and other offers to their users. These offers can appear on Bing, as well as the business owner’s own website and Facebook pages. The service replaces Bing’s Local Listing Center.

The deals feature allows business owners to create discount coupons and advertise promotions (by one, got one free etc.) and enter a description of the deal (including images).

It’s worth noting that Google is offering a similar service on its Place Pages.

The new platform also allows small businesses to update their listings with up-to-date menus, for example, and links to their other web properties, including their Facebook and Twitter profiles.

Bing Business Portal