So what would motivate these users? According to this study then, if location-based services really want to get new users onto their services, they will have to focus on coupons for restaurants and cafes, or give users info about homes that are for sale in their area and tourist info about cities they visit. While most check-in apps focus on making it easier for users to find friends, the majority of mainstream consumers is not interested in this. Only 12% would be motivated to use a check-in app for this. Looking a bit deeper, it’s also worth noting that mainstream consumers are more likely to use Facebook Places, Groupon and Twitter (55%, 40% and 20% respectively) than Foursquare and its startup brethren.

Virtual Badges and Becoming Mayor? Mainstream Users Don’t Care

It’s interesting that all these features that non-users say would motivate them to check in are already available in numerous products. Maybe, at the end of the day, checking in is simply too much of a hassle and maybe getting a coupon somewhere just isn’t worth the trouble for most people. Only 1% of mainstream users, by the way, said getting a virtual badge or becoming “mayor” would motivate them. Geek? 21%.

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Our friends at Travel 2.0 took a closer look at this data and created a nifty little infographic based on it:

Here are some of the highlights:

- 69 percent of American adults admit to sharing romantic words, photos and even fantasies via e-mail.
- 55 percent save emails from their romantic partner while 31 percent save emails from their ex-partner
- 25 percent have been caught sending sexy emails at work
- 4 percent have sent sexy emails at work and admitted to ACTING them out at work!

In the U.S. – far more so than in Russia and Japan – Internet users tend to think that the government has too much insight into their online behavior (35%). Surprisingly, only 9% are worried about what search engines know about them (guess most people never check their Web History page on Google) and 5% think shopping sites are the worst offenders here. When it comes to social networking sites, 15% of U.S. Internet users and a whopping 38% of Russians think these sites know too much about them.

In the U.S., the majority of users (54%) also feel that they themselves are responsible for their online safety and privacy. About a quarter of U.S. Internet users thinks the ISPs and other companies operating on the web should ensure their privacy and 10% think the government should be in charge.

To protect themselves, most use antivirus software (80%) and safe passwords. Interestingly, 47% say that they regularly delete their surfing history to ensure their online privacy, which generally doesn’t do much good when it comes to being tracked online.

Around 15% of U.S. Internet users also claims to just use sites and software that does not collect information. We can only assume that these users just use DuckDuckGo as their search engine and have never encountered a cookie online…

In case you thought these numbers were random, think again. And if you need a quick math challenge while you are checking out at the supermarket, the infographic also teaches you a little trick to see if your card is valid.

Infographic byWordStream Internet Marketing