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As more information about the “secret” location-data file on Apple’s iPhone 4s and iPad 3Gs becomes available, the story surrounding this discovery is becoming more about the people involved than the location data itself. As it turn out, Alex Levinson, a student at the Rochester Institute of Technology, had long discovered this file in his research and work with forensic firm Katana Forensics. Katana Forensics produces a tool called Lantern, which can extract this data and map it in Google Earth’s KMZ format.

Echoecho is one of the most useful location-based apps on the market today. When you hear the word “location-based app,” chances are you are thinking about services like Foursquare and Gowalla. While these can be fun, their utility is rather limited (unless you really feel the need to collect virtual badges). Echoecho, on the other hand, was built from the ground up to solve a simple problem: finding where your friends are. The service lets you ask your friends where they are and then decide on a place to meet up if you feel like doing so.

Today Microsoft launched two major new feature for Bing, its increasingly popular search engine. Bing can now show local search results based on your current location and personalize results based on your previous searches and clicks.

Only 8% of UK shoppers say that they would like to receive location-based mobile coupons while they are in the supermarket. According to a new study by U.K.-based Evolution Insights, the majority of shoppers (51%) said that they would rather receive their coupons before going to the store than when they are already in the supermarket.