digg

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After repeated rumors, based on notoriously unreliable data from online traffic analytics companies, Digg had to actually post its Google Analytics numbers on its blog yesterday. These numbers show that the site still gets about 17 million unique visitors a month. While Digg has to be defensive about these numbers, though, its competitors at Reddit – which used to be much smaller before Digg’s missteps last year – now celebrate 28 million uniques in October. Digg argues that because close to 50% of its visitors come to the site directly, monitoring firms like Quantcast and Compete can’t accurately measure its traffic.

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In a few years time, the story of Digg – the once popular social news/bookmarking service – will likely be a textbook case of a big brand didn’t manage to change with the times. For now, Digg is still a decently large site, though down significantly from its heights pre-Digg v4. The end for Digg as we know it could be near, though. According to TechCrunch’s Mike Arrington, Digg founder Kevin Rose has resigned from the company. Rumor is that he is closing a $1 million financing round for a new startup.

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When Digg v.4 imploded earlier this year, a lot of disgruntled Digg users moved over to Reddit, the smaller and brainier Conde Nast-owned cousin of Kevin Rose's brainchild and put the site squarely on the map. With only four engineers on its staff, Reddit managed to turn 2010 into a breakout year for the site. According to the site's own...