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Today Microsoft launched two major new feature for Bing, its increasingly popular search engine. Bing can now show local search results based on your current location and personalize results based on your previous searches and clicks.

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Google just announced that it is rolling out its 2-step authentication program to all of its users over the next few days. Until now, this enhanced security feature was only available to Google Apps users. I've been using Google's 2-step authentication process on a standard Google Account for the last few months already. While it does indeed represent a major step forward in ensuring the safety of your account, it can also be a bit of a hassle.

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Remember Boutiques.com, Google's shopping site for fashion goods that launched in November 2010? Unless you are a regular Vogue reader and can't wait for the New York Fashion Week to begin, chances are you don't, but the site is doing quite well and Google just launched a number of new features for Boutiques.com. Most interestingly, Google is brining some of its core competencies to the site by introducing two Google's Analytics-like features called Designer Analytics for its partners and Trend Analytics for the rest of us.

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The Daily, News Coprp.'s much hyped and buggy iPad-only newspaper just got a much-needed update. Even though the launch of The Daily was delayed by months, the first version of the app quickly turned out to be extremely buggy (I couldn't even start it for the last few days) and quite a disaster when it came to usability. Today's update does little to fix any of the usability problems, but at least the app loads again.

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It's not quite Reddit, which now sees 1 billion pageviews per month, but YCombinator's Hacker News just announced that it now serves 1 million pages per day. Hacker News, which is a social news site that specializes in news stories related to technology startups, was founded by YCombinator founder Paul Graham in February 2007 and has quickly become on of the go-to sites for anybody who is interested in the world of tech startups.

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The latest beta version of Firefox 4 introduces lots of bug fixes and other improvements, but most importantly, it introduces Mozilla's new opt-out mechanism for ad tracking. What this feature does is add a message to the messages your browser send to the web server when it requests pages that lets the server know that users do not want to be tracked.

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Last month, Google launched an Android app for Google Translate, which allows users to write or speak a phrase in one language and then read or hear a translation in another. Today, Google also launched a native iPhone version of this tool, which works surprisingly well. The app accepts voice input in 15 languages (including German, French, Spanish, Italian, Russian, Chinese and Japanese), as well as text inputs in over 50 languages. Spoken translations are available for 23 languages.

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It isn't quite the Pacman doodle, but today's version of Google's iconic logo introduces a whole new degree of interactivity to the animated logos the company sometimes produces for special occasions. Just in time for Jules Verne's 183rd birthday, the company produced a whimsical logo that allows you to steer the submarine from Verne's famous 20,000 Leagues Under the Sea with the help of your laptop's or tablet's built-in accelerometer. You can also play along by using the keyboard.

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Gmail's Priority Inbox has been a major hit for Google and, according to the company's own research, saves its users a lot of time. Until now, though, it was only available in the desktop and Android version of Google's email service. Starting today, however, you can also access in the Gmail mobile web app on most mobile browsers that support HTML5. These include early Android devices that don't natively support Priority Inbox yet, as well as Apple iOS devices (version 3 and up).

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When it finally ships later this year, Firefox 4 will have gone through at least twelve beta releases since. The first beta was released in July 2010 and the final release is now set for around later this month. Going forward, however, Mozilla's director of firefox development Mike Beltzner envisions a very different release schedule. Indeed, if it is up to Beltzner, we will see Firefox 4, 5, 6, and 7 later this year as the organization changes the way it defines major versions and ships updates.

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During the last half of 2010, according to AdAge, which got a sneak peak at the Audit Bureau of Circulations' semiannual circulation report, Wired was one of the few magazines that actually saw single-copy sales increase. The magazine's sales were up 28.2% in the second half of 2010. In total, Wired sold an average of 105,614 copies, which includes an average of 27,000 iPad editions.

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Do you ever log on to an open WiFi network that isn't yours? You're not alone. While in late 2008, only about 18% of U.S. Internet users admitted to borrowing WiFi from open networks, that number has now grown to 32%. According to the Wi-Fi Alliance, a non-profit trade organization, far too few consumers take the necessary steps to protect their networks today.

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Microsoft just announced a nifty new feature for Windows Live Hotmail that is representative of the company's renewed push to make its email offering more appealing to advanced users and early adopters. Hotmail users can now easily create aliases - that is, fully functional email addresses that are linked directly to the original email account - from within their Hotmail...

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To buy a Kindle book and read it on your iOS device, you can't use an in-app bookstore. Instead, you have to go to Amazon's website to buy your book. The same holds true for virtually every other iOS e-book reader. Yesterday, however, Apple rejected Sony's e-reader app for the iPhone, arguing that apps that offer users to buy content outside of the app also have to make their virtual goods available through in-app purchases (read: purchases that allow Apple to take its 30% cut)

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There is a scandal brewing in the tech world this morning that has the potential to greatly tarnish the reputation of Bing, Microsoft's Google-challenger. According to Search Engine Land's Danny Sullivan, Google thinks that Microsoft is copying some of its search results. That's about as serious an allegation as there can be in the search engine world. In an early statement, Stefan Weitz, Microsoft's director of Bing does not deny this, but notes that Bing uses "multiple signals and approaches" when thinking about ranking.