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As more information about the “secret” location-data file on Apple’s iPhone 4s and iPad 3Gs becomes available, the story surrounding this discovery is becoming more about the people involved than the location data itself. As it turn out, Alex Levinson, a student at the Rochester Institute of Technology, had long discovered this file in his research and work with forensic firm Katana Forensics. Katana Forensics produces a tool called Lantern, which can extract this data and map it in Google Earth’s KMZ format.

Mozilla has been lobbying for. While Microsoft, Apple, Firefox and Opera have either already implemented this feature or will do so soon, Google is still holding out. According to Mozilla's director of community development Asa Dotzler, the "Chrome team is bowing to pressure from Google's advertising business and that's a real shame." Indeed, Dotzler says in his blog post, this situation is similar to what happened when Netscape released version 7.0 of its browser.

About two years ago, Google launched a browser plugin that allowed users to opt out of the company's ads tracking mechanism. By tracking your moves around the Internet, Google - and most other advertising companies - can ensure that you see relevant ads (read: ads you are likely to click) on the pages you visit. Today, just a few hours after Mozilla announced its plan to offer a do-not-track tool for Firefox, Google announced a new Chrome plugin that allows users to permanently opt-out of personalized ads and data tracking from not just Google, but a wide range of other online advertising companies as well.