PushLife, a Toronto-based startup that allows users to sync their iTunes and Windows Media Player libraries with Android and BlackBerry smartphones, has been acquired by Google. The company, which was founded in 2008, describes its mission as helping users to “play, organize, share and purchase digital content across multiple devices” and calls itself “the best upgrade to your BlackBerry and Android media player.” The PushLife team will join Google’s engineering team in Canada.
This acquisition comes at an interesting time, given that Google’s cloud-based streaming music service for Android is expected to launch relatively soon. TechVibes reports that this was a relatively small acquisition for Google, with a reported price of about $25 million (though we’re not sure if that’s Canadian or U.S. dollars).
Given PushLife’s expertise in syncing third-party desktop media players with Android, this acquisition was likely driven by Google’s needs in offering similar services once it launches its own music service.