Google Business Photos: New Indoor Street View Images Go Live

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After a long period of rumors and denials, Google officially announced its Google Business Photos program (a.k.a. indoor Street View) earlier this year. While Google put the first set of businesses online soon after the announcement, we didn’t hear much about this project since. Now, however, it looks as if more and more of these indoor, Street View-like images are going online. You can find some examples here and here.

When Google first announced this program, the company stressed that it was mostly interested in working with independent local merchants. Merchants also had to apply to be included in this program. True to form, the new indoor Street View images come from small, independent stores, including the comic book store you can see below.

Google Maps indoor comics

Interestingly, it doesn’t look as if these images are linked to the larger Street View and the surrounding streets, though. Instead, the only way to get to them right now, it seems, is by going through the business’ Place Page. It would be nice if Google made finding these images a bit easier.

As one business owner pointed out on Hacker News earlier today, the total visit from the Google team took about 20-30 minutes (though things didn’t go right the first time around and they had to come back).

It’s worth noting, by the way, that Microsoft’s Bing has been offering interior views of some businesses since last December.

Google Maps indoor

Frederic Lardinois founded SiliconFilter in 2011. Before starting this site, he wrote about 1,500 articles for ReadWriteWeb. His areas of interest are consumer web and mobile apps, as well as Internet-connected devices like cars, smart sensors and toasters. You can reach him at [email protected]

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