Angry Birds

Google+ Finally Launches Brand Pages - Now Open For All (Updated)

Frederic Lardinois

Nov 7, 2011 — 2 min read

Ever since the launch of Google+, businesses have been wondering when they could finally open up their own outposts on Google+. After a long delay, Google finally pulled back the curtains from its product for brands today. These new so-called Google+ Pages look pretty much exactly like regular Google+ profiles, but with a ‘page’ icon next to the page’s name, a +1 button and the ability to share a page with your friends. While Google isn’t ready to just let any brand onto the service yet, it is launching a number of pages with well-known brands like H&M, Toyota and Pepsi.

~~While you can’t create a brand page yourself yet,~~ Google notes that it wants local businesses, brands, products, companies, arts and entertainment organizations and sports teams to set up their own pages on the service.

Update (1:15pm PT): Google just announced that the rollout is now complete and that anybody who wants to can now sign up for a Google+ Page.

What Took Them So Long?

The Google+ Pages themselves aren’t really that exciting. Indeed, looking at them now really makes you wonder why it took Google so long to release this feature. The Google+ team regularly noted that it wanted to get this feature right and hence wasn’t ready to release it yet. I gather designing a ‘page’ icon and putting a +1 on a page doesn’t quite account for the long delay.

The only major difference between regular profile pages and Google+ pages is that they feature a cumulative +1 count that adds up all the +1s on a given site.

Direct Connect: More Interesting than the Pages it Powers

More interesting than the pages themselves, then, is the second new feature Google announced today: Direct Connect from Google search. The idea here is that you can now search for [+], followed by a page and Google will immediately take you to that brand’s page. This doesn’t work when searching for regular people, but it does work for Angry Birds.

According to Google, a page’s eligibility for being included in the Direct Connect program “is determined algorithmically, based on certain signals we use to help understand your page’s relevancy and popularity.” Publishers should also ensure that their content is linked to their Google+ pages.

📝Google's surprise AI podcast hit

Google used to be a company where experimentation was encouraged -- or at least it felt like that from the outside. Now it's hard to remember when Google last launched a new product that was an immediate hit. But with NotebookLM and its AI podcasts, Google finally scored

🪧 Pressed words

I don't think anyone outside of Matt Mullenweg had the recent WordPress/WP Engine drama on their bingo card for this year. After a bit of early confusion, I think it's now clear that this is, in many ways, an extension of the open source discussions

🔒Now's the time to prepare for the post-quantum era

I've followed the development of quantum computing for the better part of the last decade. For the longest time, it's been "just around the corner" and with the advent of generative AI, any of the hype around the technology has receded into the background.

The week after CrowdStrike

It's been a week... Given everything that's happened lately, it's hard to believe that the CrowdStrike outages hit only a week ago. We're now deep in the clean-up phase of that particular disaster and while the blame for this particular incident falls