Google Product Search, the company’s price comparison engine for online shopping, just got some nifty new updates. Just in time for the start of the holiday shopping season, Google introduced a smarter search feature today, it’s so-call “best match” feature, which highlights the product Google thinks you are most likely looking for. Product Search now also often displays a popularity ranking when you search for a product category like wireless routersheart rate monitorsvacuum cleaners or toddler car seats.

In addition to all of this, Google also added more information about a given product to its “Product Feature” section on every product page. Because of this, these pages now look a bit more like Amazon product pages.

Google shopping comparison

If you are looking for shoes, you will be happy to hear that Product Search now incorporates some of the features of the recently closed Boutiques.com. Shoe shoppers can now search by brand, color and style, for example.

For those who can’t make up their mind, Google has also curated a list of potential gift ideas on its mobile homepage.

Google product search shoes