Posterous, the minimalist blogging/sharing platform that competes directly with Tumblr and similar services, announced a massive revamp of its service today. With Posterous Spaces, the company is now focussing more on sharing content privately – something both Google+ and Facebook are also trying to do. You can, of course, continue to post everything publicly as well, but Posterous clearly believes that the future of content sharing is likely to be private and not always out in the open.
As part of this change, Posterous is also launching a new iPhone app that includes this private sharing ability.
Besides this new focus on private sharing, the team has also made quite a few other changes to the product. The new reading experience, for example, now makes it easier to see all the new posts from people you follow in one place. The redesigned profile pages now look very slick and make it easier for your followers on the service to see all your activity around the site. Thanks to some work on the backend, the site now also loads considerably faster.
Overall, then, this is a welcome update for Posterous, which has been struggling to grow in light of the competition it’s been facing from Tumblr. While existing users can continue to use the service without changing their current habits, the new focus on private sharing give it a much-needed differentiator.