"Curation" was, without a doubt, one of the hot topics of 2011 and one that will surely keep us occupied in 2012 as well. Scoop.it is one of the companies in this space that caught my attention quite a while ago and that has – without much hype – quietly build a great service for those who want to collect and publish all the interesting things they find online. With a focus on simplicity and efficiency, the service has found quite a few dedicated fans since launch and the company is now taking its service mobile with the launch of its iPhone app. Indeed, Scoop.it argues that mobile is the "natural form of mobile publishing."

If you are not familiar with Scoop.it, here is a short video that explains the basic ideas behind the service: 

As you would expect, the mobile app brings all of these feature to the iPhone. You can use both the service's own recommendation engine to find "scoopable" content, or install the mobile bookmarklet in Apple's Safari browser. Installing bookmarklets on iOS is a bit of a hassle, but well worth the effort if you plan to use Scoop.it regularly (and the app provides you with helpful setup instructions as well).

Once you publish your finds, Scoop.it will add them to its magazine-like pages. Unlike other service (including the red-hot Pinterest), the service doesn't focus so much on visual content (though you can obviously add images to your posts), but puts an emphasis on text. 

Professional users can also opt for a paid account ($79/month), which allows you to use your own domain name and provides you detailed analytics and support for multiple administrators/curators.

Scoop it mobile

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