Color – just saying the name of it quickly became enough to get people to laugh about what was, without doubt, one of the most botched product launches in recent history (or riled up about the enormous funding round the startup got before it had even launched its product). The relaunch of the once photo-sharing focused app didn't result in much hype at the end of the year, but it looks like the company is now trying hard to get some attention for its video-sharing focused relaunch.
A new ad, which the company uploaded to its YouTube account last week, wouldn't look out of place on MTV. A group of hip 20-somethings decides to break into an empty house and have a little pool party. The ad also features a steamy makeout session in the pool, as well as a creepy guy who decides to use Color to broadcast everything to Facebook (without sound, of course, because Color doesn't do audio).
If that isn't a reason for using Color, I'm not sure what is. As AdAge notes, few startups have enough money to spend on a highly produced commercial. The ones that do usually tend to highlight their product outside of the context of Internet voyeurism.
Color on Facebook currently has about 1,000 active users.
I got a few reports that the YouTube version of the video has now been set to private. I can still see it, but just in case, below is the Vimeo version, which was actually uploaded late last year.
@raganwald thanks for submitting the color story to Hacker News - sadly, it looks like it got flagged by somebody and disappeared :(
The youtube link returns "private video". Here it is on vimeo - http://vimeo.com/32985754.
By "add" you probably mean "ad" (as in "advertisement"), and by the spurious comma after "the ones that do", you probably don't mean to have a comma.
b // myselfmusic.com
Their first ad had people publicly sharing a video of their friend urinating in public. Not even joking. http://vimeo.com/32986008
@royrod lol, seriously. could not believe that was a real ad when I watched it this morning.
@sproutworx I didn't even click the link. I just know.
@flyosity My mouth was agape the entire time…I just can't believe this company
@flyosity What an extraordinary -- and cautionary -- tale of dot com hubris. Hard to believe how ridiculous the 'color' saga has been
@EghosaO the comments on that post are scathing! imo…overall, an oppty lost for the color team.
@flyosity I'm disgusted. Where can I watch?
@TylerRidings greatest 50 mill ever spent. (redull)
I believe that Color is an elaborate practical joke -- it's a spoof of the VC/startup community, the same way 'Scary Movie' spoofs horror films.
@flyosity and I thought you were kidding. wow.
@flyosity oh? I thought their main business was pivoting.
@flyosity well, porn did make VHS better than Betamax; Blu-Ray better than HD-DVD.
@ashleymayer bc they are walking and not driving (in the suburbs!) I'm going to assume they are all underage, making this even creepier.
@ashleymayer oh my gosh... a pool party make-out app... unbelievable! There's an app for everything... LOL