facebook

Study: Pinterest Now Drives More Referral Traffic Than Twitter

Frederic Lardinois

Mar 8, 2012 — 1 min read

It looks like 2012 will be Pinterest's year to shine. Even if it's not your cup of tea, you can't ignore that fact that it is one of the fastest growing startups ever. According to the latest data from online sharing tool Shareaholic, Pinterest has now reached the point where it drives more referral traffic to other sites than Twitter. This puts it right behind Google, Facebook, Yahoo and StumbleUpon with regards to referral and search traffic. Just a month ago, Twitter still beat Pinterest by a very thin margin.

Shareaholic's data is based upon analytics from 200,000 publishers in its catalog which reach about 270 million unique visitors per month.

Pinterest, of course, is meant to be a site that gets people to click through to third-party sites, but it's interesting that this small startup is already leaving Twitter far behind at this point. What remains interesting, too, is how StumbleUpon continues to quietly dominate these statistics.

Shareaholic doesn't specify what types of sites these services are referring traffic to, but chances are that Pinterest and Twitter are aiming for slightly different audiences.

Google+ is Doing About as Well as Yahoo Answers…

Besides Pinterest and Twitter, the report also takes a look at how Google+ is doing with regard to how much referral traffic it generates. The numbers there are not very encouraging. According to Shareaholic's data, "referral traffic from Google Plus held steady at .05% of all traffic from January to February. For context, that’s the same percentage of traffic referred by Yahoo Answers."

📝Google's surprise AI podcast hit

Google used to be a company where experimentation was encouraged -- or at least it felt like that from the outside. Now it's hard to remember when Google last launched a new product that was an immediate hit. But with NotebookLM and its AI podcasts, Google finally scored

🪧 Pressed words

I don't think anyone outside of Matt Mullenweg had the recent WordPress/WP Engine drama on their bingo card for this year. After a bit of early confusion, I think it's now clear that this is, in many ways, an extension of the open source discussions

🔒Now's the time to prepare for the post-quantum era

I've followed the development of quantum computing for the better part of the last decade. For the longest time, it's been "just around the corner" and with the advent of generative AI, any of the hype around the technology has receded into the background.

The week after CrowdStrike

It's been a week... Given everything that's happened lately, it's hard to believe that the CrowdStrike outages hit only a week ago. We're now deep in the clean-up phase of that particular disaster and while the blame for this particular incident falls

Google+ is Doing About as Well as Yahoo Answers…

Read more

📝Google's surprise AI podcast hit

🪧 Pressed words

🔒Now's the time to prepare for the post-quantum era

The week after CrowdStrike