“Who knows what the future holds for Google Apps.” That’s the question Microsoft would like its customers to ask themselves before switching away from Microsoft Office and to Google’s cloud-based productivity suite. To underline its point, Microsoft just released a new video attack ad that accuses Google of running Google Apps “on the side” even though it has no business meddling in productivity software because it only has “twelve years of experience in ad sales.”
♫ “If Google Apps Meets is Grave, Your Business is Hosed” ♫
Microsoft, of course, is making fun of Google’s general development mode here by highlighting that Google Apps could potentially change at any point while a company is using it – and while unlikely, it could even potentially kill it off at any point. That, indeed, could be a major point of resistance for large companies that would like to switch to a cloud-based productivity suite like Apps. For them, a change in a widely used piece of software, after all, means retraining staff, for example. And just to highlight this point, the video then kicks into a music number that explains that Google really can’t be trusted to even keep really useful features around.
For the longest time, the rivalry between Google and Microsoft was fought through features and a few sly remarks here and there, but things have gotten rather public and heated between the two companies lately. For the most part, the aggression seems to come out of Redmond, though, with Google trying to defend itself against the accusations on its own blog and in the press.
Microsoft also launched an anti-Gmail video ad earlier this month: