SiliconFilter

Google Adds 11 More Deal Sites to its Google Offers Network

/

Google has been quietly expanding its network of parters for its daily deals service Google Offers since it first launched last year. Today, the company is announcing that 11 new partners are joining its platform. These new partners are 8Moms, APDailyDeals, AT&T Interactive, Boston.com, DailyDeals.com, DoubleTakeDeals, Half Off Depot, Morgan’s Deals, Savored, Signpost and Urban Dealight. In addition, Google also announced that it is bringing it "full slate" of partners to Austin, Houston, Philadelphia and Miami today.

Out of the 40 cities where Google offers is currently available, customers in 23 of these now get offers from the company's partners in addition to Google's own offers.

In its announcement, Google explicitly acknowledges that in order to bring its users the best deals, it needs to work with partners. At the same time, though, it's also clear that these smaller niche sites need bigger partners to have any chance in succeeding in a market that is dominated by Groupon and LivingSocial.

Maybe the most interesting of these new partners is Signpost (which, it is worth noting, is partly funded by Google Ventures). The company sets up online stores for small businesses and also works with its customers to set up daily deal campaigns.



8:55 am


Google Offers Wants to be a Platform, Expands its Partnership Program to 5 New Cities

/

Last year, Google Offers, the company's Groupon clone, launched a program in New York City and San Francisco that brought deals from third-party daily-deals services like Gilt City, Dealster, Eversave and others to the service. Today, Google is expanding this program to Boston, Los Angeles, Long Beach, Washington, D.C. and Groupon's hometown of Chicago. To enable this expanded deal aggregation, Google is partnering with three new deal providers as well. Google will now feature deals from CrowdSavings, SpaRahRah! and LocalWineEvents.com in its daily emails and on its site.

Given that the company now offers a wider range of deals in these cities, it will also allow its users there to take its personalization quiz. This ensures that those who can't get enough deals on massages can continue to get those offers and those who prefer not to get yet another offer for an aromatherapy session can make sure they get other offers instead.

Google is clearly positioning Google Offers as more of a platform for third-party services and using its personalization service as a way to increase the conversion rates for these deals. The service is currently available in 38 cities and chances are that Google will continue to add more cities to its deal aggregation service over time.

 

 



9:41 am


Google Tweaks Its Daily Deals Service With New Partners and Personalization

/

Microsoft’s Bing has been aggregating daily deals from Groupon, LivingSocial and the plethora of their high- and low-end niche clones for months now. It looks as if Google, which runs its own Google Offers service, too, is moving more towards aggregation now, too. Starting in San Francisco, Google Offers now aggregates deals from Dealfind, DoodleDeals, Gilt City, GolfNow, HomeRun, Juice in the City, kgbdeals, Mamapedia,Plum District, PopSugar Shop, ReachDeals, Active.com Schwaggle, TIPPR and zozi. This, according to Google, will allow its users to easily purchase deals from all of these services with just one account (using Google Checkout, of course). Google plans to roll this service out to more cities “in the months to come.”

An End to Irrelevant Deals

In addition, Google is also adding some personalization features to Offers. After taking a short quiz (asking you if you want to get offers related to pets, for example), you will never have to see another offer for a portrait session or glass blowing class from Google Offers again. Google Offers is currently available in 17 cities.

Indeed, the fact that most of the offers I’ve been receiving lately have been completely irrelevant to me (really? another massage with aromatherapy?) has made me unsubscribe from quite a few deals services lately. Adding personalization – especially now that Google is working with more partners – simply makes sense and may just make daily deals a bit more relevant to many users as well.

Are Daily Deals Slowly Fizzling Out?

Overall, it feels as if the daily deals market is slowly contracting as the novelty wears off and users start to get tired of the daily barrage of emails with offers for cheap yoga sessions, weight-loss packages, mattresses and pizza (that’s the last five days of LivingSocial deals in my area right there). Maybe by targeting offers a bit better than others, Google can reverse this trend for a while, but I doubt we will ever see a return of the Groupon mania of early 2011.



4:59 pm


Sorry, but Google's Version of Groupon is Not Live Yet

/

The good folks over at ClickZ just posted a story with the following headline: “Google’s Version of Groupon is Live: How it Works.” Problem is, that is simply not true. The image in the article – reproduced below – is from the Google Places interface which has allowed vendors to offer coupons for a long time now. This tab used to be called “Coupons” at one point in the past.


Update: A friend pointed me to places.google.com/offers, a URL mentioned in the ClickZ article that includes the following text:

“If you want to create a Google Offer today on your Google Places listing, you can either login to your existing Google Places account and click on the Offers tab. In addition, to learn how to create a Google Places listing please start here.”

As far as I can see (and I have a Google Places account), the Places interface makes no mention of daily deals-like offers yet. Instead, this is currently just the standard interface for creating printable and mobile coupons. Given this landing page, though, the company is clearly gearing up to launch Google Offers soon.

It is also worth noting that the material that Google sent out to a few select merchant did not point to a self-serve operation like the current coupon-creation system on Google Places. Instead, Google plans a full service Groupon-like setup where Google’s “writing team will craft a compelling write-up for you offer” and guide merchants through the process from beginning to end. Chances are that the interface is live for a select group of merchants that Google has selected as beta testers. The process for creating these offers will surely be very different from the system ClickZ describes in its article, however.


The “Offers” tab in the Google Places administrative interface for local merchants allows companies to show coupons on their place pages and on Google Maps. That’s it. You can find Google’s guidelines for these coupons here.

Maybe Google will use a similar interface for its Groupon clone – and chances are that this clone will also be available in the same interface. The current interface has been there for a long time, however, and unless Google was planning to clone Groupon before that company had ever launched, there is basically no connection here.



11:10 am


Google Plays Catch-Up with Upcoming Groupon Clone

/

Groupon is the hottest thing on the Internet today. It doesn’t come as a surprise that Google is preparing to launch a Groupon clone of its own now after an unsuccessful attempt to buy the company outright – but maybe it should. After all, the daily deal market is already full of competitors in every possible niche and Google is only a few months late to the party. There was a time where Google was launching innovative products – now it’s just launching clones – and some of them, like Buzz, aren’t even able to make much of a dent in their market.

Google sent the following statement to a few media outlets, confirming that it plans to launch Google Offers soon:

“Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.”

There is nothing new here, though. This is not a new way for businesses to connect with customers. Thanks to Groupon, LivingSocial and their plethora of clones, businesses have been doing this for years now. Judging from what we know about Google Offers, this will just be a straight up clone of Groupon (down to the pithy write-ups).

There is nothing innovative about Google Offers as far as I can see. It’s just the same old concept, with the same old deals. Makes you wonder if Google is losing its ability to innovate.

NewImage.jpg

Can Google Succeed?

So what are Google’s chances to succeed in this market? On the plus side, Google can quickly hire enough sales personnel to sell these offers and its name should give it enough clout to sign up lots of local businesses. Google could also show a one-time message to all of its Gmail customers to sign up for this with one click and immediately get a few million subscribers – but that could also land the company in hot water.

On the other hand, though, if it only offers deals that are similar to Groupon, will users really want to sign up for yet another deal-of-the-day email?

How long until daily deal fatigue sets in with consumers?

Image credit: Mashable



9:43 pm