SiliconFilter

Google Music and iTunes Match: Modern Solutions to Yesterday’s Problems?

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With the launches of iTunes Match and Google Music, this was clearly a good week for music lovers (at least in the U.S.). With iTunes Match, Apple finally offers a cloud-based solution for accessing all your music on any iOS device, and with Google Music, Google can finally say it offers Android users a service that is competitive with iTunes.

Both of these announcement would have been really exciting to me two or three years ago. Today, however, they leave me absolutely cold. Why? Because I stopped buying music a long time ago in favor of using a subscription service like MOG, Rdio or Rhapsody. I know there are still many people out there who love the idea of owning music, but to me, it feels like Google Music and iTunes Match are smart solutions for a problem these subscription services solved for me in a long time ago.

Mog Music PlayerBoth Google and Apple are still betting on the fact that music is something people want to own – and if you subscribe to Apple’s vision, that also means you will only buy Apple products for the foreseeable future.

Don’t get me wrong. I listen to music almost all the time I’m at my computer or in the car. I love music. But unlike iTunes and Co., subscription services allow me to call up any song I want to listen to whenever I feel like it. They also allow me to listen to artists I would’ve never discovered if I just used iTunes. With iTunes or Google Music, after all, I would have to make a pretty hefty investment to listen to all the albums I listen to on MOG every month. With a subscription service, the investment remains the same no matter how much I listen.

Both Google and Apple base their services around the idea that you want to own your music. To me, music is more like subscribing to Hulu or Netflix. Sure, my music “collection” goes away when I stop subscribing or switch services – but who cares? How many of those MP3s you collected on Napster years ago do you actually listen to regularly after all?

Image credit: Flickr user lungstruck



6:14 pm


Apple Launches iTunes Match: You Can Now Get Your Piracy Amnesty for Just $25/Year

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Apple just launched iTunes Match, its cloud-based music backup and streaming service for iOS, Mac and PC. With iTunes Match, users can store up to 25,000 of their own songs from iTunes in the cloud. Unlike others music locker services (including Google Music and Amazon’s music locker), Apple managed to get a license from the music labels that allows it to just check whether it offers a certain song you have in your library in its store and then make that copy available to you. Because of this, you don’t have to upload your songs to Apple – iTunes will simply “match” your library to its cloud library and play back those songs instead of your own copies.

This also means you won’t have to wait hours (or maybe even days) for your music collection to upload to Apple’s servers. Only those of your songs that aren’t in Apple’s library will need to be uploaded.

iTunes Match is currently only available in the U.S. and it’s not clear when (or even if) Apple will release this feature in other countries.

Better File Quality and No More Worries about the RIAA

This also means that you will likely get better-quality versions of all those files you may downloaded from Napster a few years ago. iTunes Match makes all downloads available as DRM-free 256kbps AAC files.

Indeed, given that Apple doesn’t check whether you actually own a license to a given song, this new program is virtually equivalent to a piracy amnesty that costs you just $25 a year instead of thousands of dollars in potential RIAA lawsuits.

To get started, just make sure you have upgraded to the latest version iTunes (10.5.1) that come out today. You can download this new version from Apple.

But Not Yet…

For the time being, though, it looks as if Apple is somewhat overwhelmed by the demand for this service. New users are greeted by this message:

Update (11am PT): Looks like it’s working now and ready for new sign-ups.

itunes-Match-down



6:12 pm