For months now, we have heard rumors about TweetDeck being bought by either UberMedia or Twitter. Lately, the rumors pointed towards an acquisition by Twitter (for around $40 million). Today, Twitter finally confirmed this acquisition in a short blog post.
It’s interesting that Twitter notes that TweetDeck “provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about. In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love.” In the run-up to this announcement, a lot of the speculation was around the idea that Twitter would buy TweetDeck and turn it into a kind of Twitter Pro product for advanced users (which it essentially is already).
TweetDeck itself acknowledges that “change may well be inevitable,” but the company’s own announcement doesn’t go into any details about the product’s future at Twitter as well, though one small detail the company notes is that the deal closed yesterday. Just like Twitter, though, TweetDeck also notes that “the mainstream Twitter user-base is well catered for by twitter.com and the official mobile clients. And by becoming part of the official platform, TweetDeck will now fill that role for brands, influencers, the highly active and anyone that just needs ‘more power.'”