What's the Point of Checking In?

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I used to think that location-based services like Foursquare, Gowalla, Brightkite and all of their clones represented the next big thing in mobile. The reality, however, is that even though these companies are still growing (or at least say they are), I just can’t figure out why I should continue to check in when I arrive at a restaurant or bar. As of now, I am getting absolutely zero value out of checking in.

Maybe it doesn’t help that not a single one of my friends outside of the tech blogosphere bubble uses any of these services (they don’t use Twitter either, by the way). But even then, what value would I get out of seeing that they are at a certain restaurant or bar nearby right now? It’s not like I’ll go there and ruin their romantic evening by sitting at their table. 

Lots of Badges but No Real-World Value

And don’t get me started about the “game mechanics” (which – at least for location-based services is really just code for “badges“). If the only value I get out of checking in is a virtual badge, then taking the phone out of my pocket to check in is clearly not worth the calories I burn in the process. Also, at least here in Portland, the promise of coupons for mayors hasn’t materialized yet (or at least not at the places I frequent). Even if it did – I’m not a regular anywhere, so becoming the mayor of anywhere but my house is out of the question anyway.

For the time being, I’m not getting enough value out of using Foursquare, Gowalla and the rest of them to make checking in worthwhile. Maybe that will change at some point, but for now, I’m checking out.

What’s Your Experience?

What about you? Are you still checking in or has ‘check-in fatigue’ set in for you as well? If you are still checking in, what’s the value you are getting out of it?
Frederic Lardinois founded SiliconFilter in 2011. Before starting this site, he wrote about 1,500 articles for ReadWriteWeb. His areas of interest are consumer web and mobile apps, as well as Internet-connected devices like cars, smart sensors and toasters. You can reach him at [email protected]

2 COMMENTS

  1. Yep outside of NYC, there is not really too much there but its also too easy to game and just checkin while walking past so you have something to do… as for getting value I did save 20% at the Paul Frank store which more than paid for the time ive spent but alas nothing much else yet.

  2. Yep outside of NYC, there is not really too much there but its also too easy to game and just checkin while walking past so you have something to do… as for getting value I did save 20% at the Paul Frank store which more than paid for the time ive spent but alas nothing much else yet.

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