YouTube Opens its Live Streaming Service to Nonprofits

Frederic Lardinois

Mar 12, 2012 — 1 min read

Google continues the slow roll-out of live streaming on YouTube. Until now, YouTube mostly worked with select partners and a number of sports leagues to stream events like the Copa America or U2 concerts. Today, the company announced that nonprofits that register with YouTube are now eligible to use the live video streaming service as well. This will allow nonprofits to stream their conferences, benefit concerts and other events live on YouTube. In addition to the video stream, Google notes, these organizations will also be able to add "donate buttons/overlays, custom thumbnail selection and channel branding" to their videos.

The program is open to nonprofits in the US., UK, Australia and Canada.

What About the Rest of Us?

YouTube opened up its live streaming service to select partners last April. Since then, it has continuously added new high-profile events to its lineup, but participation in the service has been, for the most part, invite-only.

By opening up this service to non-profits, YouTube will likely spark a new round of speculations about when anybody with a YouTube account will be able to use this service. Right now, YouTube users can only record videos from their webcam, but they have to use services like Ustream or Stickam to stream videos to a wider audience. At the same time, though, video chats are a major focus on Google+, but there, too, the "Hangouts on Air" (which are basically live video streams of events), remain invite-only affairs.

📝Google's surprise AI podcast hit

Google used to be a company where experimentation was encouraged -- or at least it felt like that from the outside. Now it's hard to remember when Google last launched a new product that was an immediate hit. But with NotebookLM and its AI podcasts, Google finally scored

🪧 Pressed words

I don't think anyone outside of Matt Mullenweg had the recent WordPress/WP Engine drama on their bingo card for this year. After a bit of early confusion, I think it's now clear that this is, in many ways, an extension of the open source discussions

🔒Now's the time to prepare for the post-quantum era

I've followed the development of quantum computing for the better part of the last decade. For the longest time, it's been "just around the corner" and with the advent of generative AI, any of the hype around the technology has receded into the background.

The week after CrowdStrike

It's been a week... Given everything that's happened lately, it's hard to believe that the CrowdStrike outages hit only a week ago. We're now deep in the clean-up phase of that particular disaster and while the blame for this particular incident falls

What About the Rest of Us?

Read more

📝Google's surprise AI podcast hit

🪧 Pressed words

🔒Now's the time to prepare for the post-quantum era

The week after CrowdStrike