analytics

Google Gets into Fashion Trends with New Analytics Features for Boutiques.com

Frederic Lardinois

Feb 9, 2011 — 1 min read

Remember Boutiques.com, Google’s shopping site for fashion goods that launched in November 2010? Unless you are a regular Vogue reader and can’t wait for the New York Fashion Week to begin, chances are you don’t, but the site is doing quite well and Google just launched a number of new features for Boutiques.com. Most interestingly, Google is bringing some of its core competencies to the site by introducing two Google’s Analytics-like features called Designer Analytics for its partners and Trend Analytics for the rest of us.

According to Google, “Designer Analytics shows what colors, shapes and patterns are most loved and hated broadly (in categories such as shoes, dresses and handbags) and even down to how specific items are performing. Designers can also see how their stats compare to brands like them.”

In addition to this, Boutiques.com now also features Trend Analytics, which are available to all users and meant to give “curious fashionistas a view into the latest, site-wide fashion trends.” Thanks to this, you can now easily find out what this year’s hottest colors, products and must-have trends are without having to wait for Anna Wintour to tell you what to buy.

Designer anayltics for print jpg 667×1600 pixels

Google also made some other updates to Boutiques.com, including enhanced photo galleries and the ability to upload videos for its partners.

📝Google's surprise AI podcast hit

Google used to be a company where experimentation was encouraged -- or at least it felt like that from the outside. Now it's hard to remember when Google last launched a new product that was an immediate hit. But with NotebookLM and its AI podcasts, Google finally scored

🪧 Pressed words

I don't think anyone outside of Matt Mullenweg had the recent WordPress/WP Engine drama on their bingo card for this year. After a bit of early confusion, I think it's now clear that this is, in many ways, an extension of the open source discussions

🔒Now's the time to prepare for the post-quantum era

I've followed the development of quantum computing for the better part of the last decade. For the longest time, it's been "just around the corner" and with the advent of generative AI, any of the hype around the technology has receded into the background.

The week after CrowdStrike

It's been a week... Given everything that's happened lately, it's hard to believe that the CrowdStrike outages hit only a week ago. We're now deep in the clean-up phase of that particular disaster and while the blame for this particular incident falls

Read more

📝Google's surprise AI podcast hit

🪧 Pressed words

🔒Now's the time to prepare for the post-quantum era

The week after CrowdStrike