Google Offers Wants to be a Platform, Expands its Partnership Program to 5 New Cities

Last year, Google Offers, the company's Groupon clone, launched a program in New York City and San Francisco that brought deals from third-party daily-deals services like Gilt City, Dealster, Eversave and others to the service. Today, Google is expanding this program to Boston, Los Angeles, Long Beach, Washington, D.C. and Groupon's hometown of Chicago. To enable this expanded deal aggregation, Google is partnering with three new deal providers as well. Google will now feature deals from CrowdSavings, SpaRahRah! and LocalWineEvents.com in its daily emails and on its site.

Given that the company now offers a wider range of deals in these cities, it will also allow its users there to take its personalization quiz. This ensures that those who can't get enough deals on massages can continue to get those offers and those who prefer not to get yet another offer for an aromatherapy session can make sure they get other offers instead.

Google is clearly positioning Google Offers as more of a platform for third-party services and using its personalization service as a way to increase the conversion rates for these deals. The service is currently available in 38 cities and chances are that Google will continue to add more cities to its deal aggregation service over time.