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Microsoft Brings Order and Higher Resolutions to Bing Maps’ Aerial Images

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For consumers, the search rivalry between Microsoft’s Bing and Google has a number of advantages, even outside of the core search features both companies offer. Mapping is one of these areas where the two companies are continuously pushing each other to improve their products. Bing Maps has long been a very good mapping service (arguably better than Google’s offerings in some areas), but just like Google Maps, the quality of the images used in the application was often inconsistent. With its Global Ortho program, which launched in 2010, Microsoft aims to bring more consistency to the user experience when it comes to the resolution and quality of the satellite and aerial images it uses. The first fruits of these efforts are slowly becoming more apparent in Bing Maps now and Microsoft just launched an update to its Bing Maps World Tour to showcase the quality of these new images. (more…)



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