SiliconFilter

Woopra 2.0 for iPhone: A Glanceable Dashboard for Your Real-Time Stats

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Not too long ago, Woopra was really the only game in town for publishers who were looking for real-time stats for their sites. Today, the company has numerous competitors (including Chartbeat and Google), but it still remains my preferred real-time stats service. Since the launch of iOS 5, though, Woopra’s iPhone app had become virtually unusable. Now, however, with its new and much improved iPhone app, Woopra has completely redesigned its app and made it the single best way to check your stats while on the go.

Woopra new iPhone dashboard

The new Woopra app focuses on a dashboard view that gives you a glanceable view of all the vital stats for your site (number of current visitors, popular pages on your site, referrers, locations of your visitors etc.). The design makes great use of the iPhone’s high-definition display and manages to cram a lot of information onto the small screen.

Also new in this version is support for notifications. Say you want to be alerted when a user ends up on a 404 page and you want to make sure you correct this situation immediately, Woopra can now send you a push message.

Other new features include support for live chat with your visitors, access to more detailed visitor profiles (only the web and desktop apps made this info available until now), visitor search with filters and support of segmented and customizable reports.



3:00 pm


Digg Reminds People It’s Not Dead Yet and Still Gets 17 Million Uniques (Reddit: 28 Million)

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You know things aren’t going well for a website when it has to come out and deny rumors that its traffic has fallen 50% over the last few months by sharing its actual Google Analytics numbers. It’s even worse when these numbers, while better than the rumors, are actual far lower than those of your closest competitor. That’s the state of Digg.com today, a site that used to be a darling of the Web 2.0 movement in its early days, with a vibrant and active community around it, but which fell from grace when it made some misguided changes that alienated exactly those users it needed the most.

After repeated rumors that its numbers were falling dramatically, Digg had to actually post its Google Analytics numbers on its blog yesterday. These numbers show that the site still gets about 17 million unique visitors a month. While Digg has to be defensive about these numbers, though, its competitors at Reddit – which used to be much smaller before Digg’s missteps last year – now celebrate 28 million uniques in October. Digg argues that because close to 50% of its visitors come to the site directly, monitoring firms like Compete can’t accurately measure its traffic.

Digg’s Problems Go Deeper than its Traffic Numbers

Getting 17 million unique visitors is a respectable number, even though Reddit now dwarf Digg easily. The company’s problems go much deeper than just pure traffic, though. It has lost its most active users, who used to keep the site stocked with interesting stories. Earlier this year, Digg actually had to hire some editors to search the site for interesting stories and highlight them manually so they wouldn’t get lost.

Its users also aren’t as active as they used to be. Where top stories used to need close to 100 votes to even appear on the site’s front page, some stories can now get on the frontpage and move all the way down without ever reaching 100 votes. Stories with more than 1,000 votes were pretty normal on Digg just two years ago.

As a comparison: On Reddit, stories now regularly get 3,000 or more votes and hundred or even thousands of comments.

What’s most disturbing on Digg is that the community that was once so active now barely exists. Stories can move all the way down the front page with just 2 or 3 comments.

So while Digg may be posting some positive numbers today, chances are, it won’t be able to do so for a very long time anymore. It may linger around for a while, but eventually, it won’t be able to make it unless Reddit really messes up and drives its users to go to Digg again.



4:35 pm


Ducksboard: One Real-Time Dashboard for All Your Metrics

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If you run a website or web service – no matter whether it’s small or large – chances are you are constantly tracking numerous metrics to see how things are going: visits and pageviews, Twitter mentions, Facebook likes, how fast your pages are loading and numerous other statistics, all while managing customer support tickets and internal communication with your team. It doesn’t take much for this information to become overwhelming and close to unmanageable.

What if you could see all this info on just one page, though, with information that updates in real time? That’s exactly what Ducksboard does. The service provides you with a highly customizable dashboard that allows you to plug in about 45 data points (with more coming soon) and monitor them on just one screen.

If you are publisher, for example, you can monitor your Google Analytics data, your page load times from Chartbeat (or your real-time visitor numbers), the results of your latest email campaign on MailChimp and reactions to your latest story on Twitter all on one page.

ducksboard_large

Among the other supported services are Zendesk, Prefinery, GoSquared, Highrise, Lighhouse, Feedburner, Foursquare and Facebook (just showing likes on pages right now). Ducksboard also allows you to have multiple dashboards. This should be especially useful for those who manage multiple sites or services.

Setting up your dashboard shouldn’t take more than five minutes and given that most services now allow you to authenticate without providing your credentials to Ducksboard, your data should remain safe.

Sadly, Ducksboard is still in private beta. You can sign up for an invite on the service’s homepage or take a look at the real-time demo here.



5:59 pm


Google Acquires Social Media Analytics Service PostRank

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Google just acquired PostRank, the Canadian social media monitoring and analytics company that allows publishers to see how their content is shared on the social Web. PostRank launched in 2007 (and was still called AidRSS at that time) and currently offers to main products: Connect and Analytics. Google was most likely more interested in PostRank’s Analytics package, which would make a nice addition to Google’s own Analytics service.

(more…)



6:39 pm