SiliconFilter

Googlelighting: The Google/Microsoft War of Words Continues, Now in Musical Form

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“Who knows what the future holds for Google Apps.” That’s the question Microsoft would like its customers to ask themselves before switching away from Microsoft Office and to Google’s cloud-based productivity suite. To underline its point, Microsoft just released a new video attack ad that accuses Google of running Google Apps “on the side” even though it has no business meddling in productivity software because it only has “twelve years of experience in ad sales.”

♫ “If Google Apps Meets is Grave, Your Business is Hosed” 

Microsoft, of course, is making fun of Google’s general development mode here by highlighting that Google Apps could potentially change at any point while a company is using it – and while unlikely, it could even potentially kill it off at any point. That, indeed, could be a major point of resistance for large companies that would like to switch to a cloud-based productivity suite like Apps. For them, a change in a widely used piece of software, after all, means retraining staff, for example. And just to highlight this point, the video then kicks into a music number that explains that Google really can’t be trusted to even keep really useful features around.

For the longest time, the rivalry between Google and Microsoft was fought through features and a few sly remarks here and there, but things have gotten rather public and heated between the two companies lately. For the most part, the aggression seems to come out of Redmond, though, with Google trying to defend itself against the accusations on its own blog and in the press.

Microsoft, for example has been taking out ads in national newspapers to highlight the changes Google made to its search engine and privacy policy lately and also happily jumped on the bandwagon of those accusing Google of trying to circumvent the privacy controls of Apple’s Safari and its own Internet Explorer.

Microsoft also launched an anti-Gmail video ad earlier this month:

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9:48 am


Microsoft Beats Google in Schools, Is Now the Most Popular Cloud Productivity Service for Education

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When it comes to cloud productivity services and education, it’s easy to think that Google is the only game in town. Google, after all, seems to make an announcement every time a new school signs up for Google Apps for Education. Microsoft, however, has been quietly expanding its reach in the education market with [email protected] over the last few years. Today the company announced that its cloud-based service for schools is now “the most widely used cloud productivity service for education.” [email protected] grew 100% year-over-year compared to last year and now has 22 million users.  Google, in comparison, has signed up 15 million students, faculty and staff for Google Apps for Education.

live_at_edu_hat_logo[email protected] is actually currently in the process of transitioning to becoming Office 365 for Education to keep it on par with Microsoft’s other cloud-based productivity offerings. Office 365 for Education includes support for all the regular Office Web Apps (Word, Excel, PowerPoint and OneNote), as well as Exchange Online, SharePoint Online and Lync Online. Microsoft also stressed that school can use its tools to do more than just manage documents and email online. With Lync, Office 365 for Education also includes tools for holding virtual classes and online meetings, for example.

Microsoft offers 5 different plans that schools can offer their students, ranging from basic free accounts for students and school, to more fully-featured suites that start at $6/month.



7:06 pm