Study: Pinterest Now Drives More Referral Traffic Than Twitter


It looks like 2012 will be Pinterest's year to shine. Even if it's not your cup of tea, you can't ignore that fact that it is one of the fastest growing startups ever. According to the latest data from online sharing tool Shareaholic, Pinterest has now reached the point where it drives more referral traffic to other sites than Twitter. This puts it right behind Google, Facebook, Yahoo and StumbleUpon with regards to referral and search traffic. Just a month ago, Twitter still beat Pinterest by a very thin margin.

Shareaholic's data is based upon analytics from 200,000 publishers in its catalog which reach about 270 million unique visitors per month. 

Pinterest, of course, is meant to be a site that gets people to click through to third-party sites, but it's interesting that this small startup is already leaving Twitter far behind at this point. What remains interesting, too, is how StumbleUpon continues to quietly dominate these statistics.

Shareaholic doesn't specify what types of sites these services are referring traffic to, but chances are that Pinterest and Twitter are aiming for slightly different audiences. 

Google+ is Doing About as Well as Yahoo Answers…

Besides Pinterest and Twitter, the report also takes a look at how Google+ is doing with regard to how much referral traffic it generates. The numbers there are not very encouraging. According to Shareaholic's data, "referral traffic from Google Plus held steady at .05% of all traffic from January to February. For context, that’s the same percentage of traffic referred by Yahoo Answers."

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Google Launches New Extension to Highlight Related Sites


Google just launched Google Related, a new Chrome extension and Google Toolbar feature that aims to make it easier for you to “discover useful stuff while you browse.” Once installed, the extension pops up a new toolbar at the bottom of your browser window with links to related sites. When you are reading a new article, for example, will show you relevant articles from other sources about this topic. On local business sites, on the other hand, Related will show reviews and a map, as well as links to similar restaurants. There is also a built-in +1 button on the toolbar.

The extension actually works surprisingly well. Virtually all of the articles and videos it highlights are indeed related to the original story and often offer a more in-depth view of a story or a counterpoint to an opinion piece.


To do this, Google obviously has to track where you are going online. Every time you visit a site while the plugin is active, Related will send “the URL of the web site, your machine’s IP address, and one or more Google cookies” to Google’s servers. Once you disable the extension, this data won’t be send to Google anymore (though it will probably remain on its servers for a while afterwards).


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