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Study: Pinterest Now Drives More Referral Traffic Than Twitter

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It looks like 2012 will be Pinterest's year to shine. Even if it's not your cup of tea, you can't ignore that fact that it is one of the fastest growing startups ever. According to the latest data from online sharing tool Shareaholic, Pinterest has now reached the point where it drives more referral traffic to other sites than Twitter. This puts it right behind Google, Facebook, Yahoo and StumbleUpon with regards to referral and search traffic. Just a month ago, Twitter still beat Pinterest by a very thin margin.

Shareaholic's data is based upon analytics from 200,000 publishers in its catalog which reach about 270 million unique visitors per month. 

Pinterest, of course, is meant to be a site that gets people to click through to third-party sites, but it's interesting that this small startup is already leaving Twitter far behind at this point. What remains interesting, too, is how StumbleUpon continues to quietly dominate these statistics.

Shareaholic doesn't specify what types of sites these services are referring traffic to, but chances are that Pinterest and Twitter are aiming for slightly different audiences. 

Google+ is Doing About as Well as Yahoo Answers…

Besides Pinterest and Twitter, the report also takes a look at how Google+ is doing with regard to how much referral traffic it generates. The numbers there are not very encouraging. According to Shareaholic's data, "referral traffic from Google Plus held steady at .05% of all traffic from January to February. For context, that’s the same percentage of traffic referred by Yahoo Answers."



9:30 am


Poll: Republicans Love AOL, Democrats Prefer Gmail

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Here is a fun little poll that I wouldn’t put too much stock into, but that will likely spur some interesting discussions in both the tech and political blogospheres today. According to a new survey commissioned by Poll Position, 20% of Republicans consider AOL to be the best email provider. Only 5.3% of Democrats think so. Overall, Democrats prefer Gmail over any other service (27%), though Yahoo Mail is a close second (25%).

While this makes for a good headline, though, the reality is that except for a dislike of Yahoo Mail, there is no statistical difference between Republican’s preference of Gmail.com (18.9%), Yahoo Mail (15.6%) , AOL (20.3%) and “another e-mail provider” (21.5%). The margin of error in this poll is 3%.

What really disqualifies this poll, though, is the fact that it doesn’t even list Microsoft’s Hotmail as an option. No matter what you think about it, Hotmail remains the world’s most popular web-based email service and not including it here just makes the rest of the survey look suspect.

It should still makes for some entertaining discussions around the water cooler, though.

Here are some other interesting data points from the survey: [list]

  • Democrats prefer Google over Yahoo by a 27%-25% margin
  • AOL’s e-mail service was rated best among 18-29 year olds, with 32% picking it versus 10% for Google and 18% for Yahoo. Google did best among 20-44 year olds (37%), while Yahoo was best among 45-64 year olds (27%).
  • 30% of women have no opinion about their preferred email service compared to 20% of men [/list]

Here are the full statistics (click on image to zoom in):

poll-position-republicans-vs-democrats-email-preferrence



4:42 pm


Back to Beta: Delicious Returns With a New Design and Focus

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Delicious, the venerable Web 2.0 social bookmarking site once known as del.icio.us, debuted its new design and feature set today. After its sale to Yahoo, the site lingered in extended hibernation for years, but it was finally acquired by the YouTube founders Chad Hurley and Steve Chen earlier this year. The two promised to restore Delicious to its former glory and to start adding new features soon. Today, Delicious is launching its new design which favors large, bold images over the text-centric view of the previous design. In the best tradition of Web 2.0 sites, it is also calling the service, which has been online since 2003, a ‘beta.’

As for new features, Delicious is now offering its users the ability to curate ‘stacks’ of links. These are lists of links to sites, photos and/or videos that you can then share with others one the service (or the rest of the Web, of course). Delicious calls them “playlists for the Web.” You can also follow stacks from other users.

new_delicious

Familiar Design + A Few New Features = A Good Start of the New Delicious

While the new owners obviously made some changes to the overall design, the general feel of the site will still feel very familiar to those who used Delicious in the past. The blue and white color scheme, for example, is still there. Some of the other changes are minor, but point toward the general direction the new owners are planning to take the site: the navigation has been simplified, bookmarks are now called links, and users can set profile pictures. The new owners also promise to make the site more social than ever before.

At the same time, it’s also important to note that all the tools in the Delicious ecosystem (browser extensions, bookmarklets etc.) and the service’s API will continue to work.

Some Problems

There are some issues with the new site, though. There are, for example, no RSS feeds anymore that you could subscribe to. Those users who forgot to opt-in to transfer their bookmarks to the new site by logging in over the last few weeks will now also come to the site and realize that their login credentials won’t work anymore and that all of their old bookmarks are gone.

Overall though, it feels as if the new Delicious is off to a good start. The new homepage looks far more inviting than the original one and the focus seems to be shifting more toward discovery than just the basic Web 2.0 staple of bookmarking and tagging sites.

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4:57 pm


Facebook: A Billion Page Views Isn’t Cool. You Know What’s Cool? A Trillion Page Views

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Google’s Doubleclick advertising unit  just updated its list of most-visited websites in the world. According to Google’s data, Facebook’s website reaches 46.9% of all Internet users and can now boast a total of 1 trillion page views from 870 million unique visitors. This easily makes the social network the single most visited site on the web, far ahead of any other online service. Indeed, even YouTube’s 100 billion page views seem paltry in comparison, though it’s worth noting that it almost rivals Facebook with regards to its unique visitors (790 million).

Clearly, though, Facebook is a far stickier site and users come back more often and reload the page more frequently. YouTube’s visitors, on the other hand, don’t quite return as often and probably only watch one or two videos per session. In this context, though, it is also worth noting that Facebook is also becoming a major video destination these days. According to the latest data from comScore, the social network is now the #3 video site in the U.S. (after YouTube and Vevo).

Here is the complete top 10:

top_10_biggest_websites_world

[via: labnol]



4:42 pm


Google, Bing and Yahoo Team Up to Improve Search Listings With More Structured Data

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Google, Bing and Yahoo today launched a new initiative that will introduce a common vocabulary for adding additional markup and structured data to websites and – by extension – search engine listings. Schema.org, as this new markup is called, allows website owners to give search engines better ways to understand the content on their sites. With schema.org, you can, for example, ensure that a search engine knows that something on your site is a recipe, a movie review with a rating, a listing for a local business or that a specific page is about a product. In total, the schema.org hierarchy knows of a few hundred different content types that can be described through its vocabulary.

(more…)



6:14 pm


Delicious Finds a New Home at AVOS, YouTube Founders’ New Company

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Yahoo today announced that it has sold the bookmarking service Delicious to YouTube founders Chad Hurley and Steven Chen. According to Yahoo, the plan is to continue the service and “make the site even easier and more fun to save, share and discover the web’s “tastiest” content. Yahoo will continue to manage the service for the next few months until the transition to Hurley’s and Chen’s newly launched AVOS company is complete. Delicious expect the transition period to last until July 2011. Financial details about the transition were not released.

According to an FAQ posted on AVOS’ site, the first priority for the new owners is to launch a Firefox 4 extension (AVOS’s website is currently down, likely due to the high interest in this story).

Yahoo acquired Delicious in 2005 and the service has lingered in limbo ever since. While Yahoo kept the lights at Delicious on, it did not do much to introduce new features to it over the years. According to an internal memo that was leaked to the press in December 2010, Yahoo planned to “sunset” Delicious if it didn’t find a buyer for it soon.


Here is the full text of AVOS’ press release:

YOUTUBE FOUNDERS ACQUIRE DELICIOUS FROM YAHOO!

Promise Users the Same Great Service And Even Easier & More Fun Ways To Save, Share, and Discover the Web’s “Tastiest” Content.

San Francisco, CA., – April 26, 2011 – Delicious.com, the leading social bookmarking service, has been acquired by the founders of YouTube, Chad Hurley and Steve Chen. As creators of the largest online video platform, they have firsthand experience enabling millions of users to share their experiences with the world. Their vision for Delicious is to continue to provide the same great service users love and to make the site even easier and more fun to save, share, and discover the web’s “tastiest” content. Delicious will become part of AVOS, a new Internet company.

“We’re excited to work with this fantastic community and take Delicious to the next level,” said Chad Hurley, CEO of AVOS. “We see a tremendous opportunity to simplify the way users save and share content they discover anywhere on the web.”

“We spoke with numerous parties interested in acquiring the site, and chose Chad and Steve based on their passion and unique vision for Delicious,” said John Matheny, SVP of Communications and Communities at Yahoo!

The YouTube founders plan to work closely with the community over the next few months to develop innovative features to help solve the problem of information overload. “We see this problem not just in the world of video, but also cutting across every information-intensive media type,” said Chen.

Going back to their roots, Hurley and Chen located Delicious in downtown San Mateo, California, blocks away from where they started YouTube. They’re aggressively hiring to build a world-class team to take on the challenge of building the best information discovery service on the web.



10:26 am