Last night, Color, the photo-sharing app with $41 million backing from major Valley VC firms, launched to much hype and an even greater backlash. There is no point in rehashing the discussion about it, but my personal opinion is pretty clear: the app’s concept may do well at conferences and other events (and hence I’m surprised it wasn’t launched at SXSW), but the current user experience is bad and the concept just doesn’t sound appealing to a mainstream audience. Now, however, Color’s CEO Bill Nguyen has told Mashable that “his team has heard the criticism loud and clear, and is moving fast to make changes to the app to fix its biggest problem: that people feel lonely when they use the app all by themselves.”
Color, the new photo sharing app from the brains behind the online music service Lala, launched last night. There are some ingenious algorithms behind the app, and while I wrote a rather scathing review of the app last night, I think the app’s reception could have been very different if it had launched at a different time and in a different place.
The minds behind Lala, the ingenious online music service that Apple bought and immediately shut down, just launched their newest project tonight: Color.
Color is a photo-sharing app for iOS (iTunes link) and Android with $41 million in backing from major venture capital firms. Forbes calls it “a new photo app that could change the way you interact with people,” but leaving aside the question why an app like this needs $41 million, my main problem with the service is that I can’t quite figure out why I would want to use it.
I'm a jaded tech blogger, but Microsoft's HoloLens project is without doubt the most exciting project to come out of Redmond in years. After years of talk about augmented reality, this may be the first project that actually lives up to the hype.