We all got our fair share of laughs out of the failed launch of the over-hyped photo-sharing/social networking service Color. While the idea behind the service was smart, the execution was abysmally bad. Trover, which quietly launched earlier this month, takes some of Color’s most basic ideas and puts them into an easy to use free iOS app (iTunes link). The app is based around the idea that you want to share photos of cool places around you with the rest of the world. There is also a location-based social networking aspect to the app, but you could easily ignore this aspect of the service without losing it’s basic functionality.
Location-based social networking based on photo sharing sounds like a complete buzzword overload, but oddly enough, it actually works out very well in Trover. In some ways, it’s the kind of app you would expect Flickr to make if Flickr still had an ounce of innovation left in it.
How it Works
The idea behind Trover is very simple: it allows you to publicly share geotagged images with anybody else on the service. That is, admittedly, nothing too original, but it’s very well implemented. The main view of the app shows you all of the images around you, organized by distance. By default, you will see all the images around you, but you can also filter this down to seeing just the images of the people in your social network on Trover (you sign in with your Facebook account, but the app won’t automatically add your Facebook friends to your network).
Share Your Discoveries – Whatever They May Be
Because of the app’s open approach, you can virtually share anything you want. The people around me have shared anything from photos of restaurant menus and food to pictures of local sights, interesting stores and weird stuff they found while walking down the street (no dearth of that here in Portland). Of course, this also means that some people just take pictures of the food they made at home, but so far, I’ve seen surprisingly little of this.
Trover’s Currency: A Simple ‘Thank You’
Unlike other apps like Foursquare and Gowalla, where the focus is more on amassing virtual badges and collecting digital flotsam, the currency on Trover is a simple ‘thank you.’ To thank others, you don’t have to be part of their social network. This makes it easy to thank other and it’s surprisingly rewarding to be thanked by others.
For the most part, the service has been flying under the radar. Hopefully this will change soon. You can download the app here.